Friends of Glasgow Museums - Mockups
Making Photoshop mock-ups has really helped me consider how the brand is applied in different circumstances. In this Facebook page mock-up I initially tried the letter mark as the the social media icon but felt this was too cluttered so simplified it to the letter A in my wordmark/ the gable entrance elevation of the Burrell Collection. It has also made me think about how the wordmark and icon could be used over photography. In these mock-up examples I have used stock images but I believe as part of the group rebrand they have commissioned their own photography.
Again thinking about another application made me look at applying my design principles to different aspects. In this mock-up I have used the social media icon as a template for the different Instagram story templates using the initial letter of the site as an icon. Also, donât know why the yellow background on the two mock-ups looks different Iâm sure I set them to be the same colour - gah!
By thinking about how my branding might be incorporated into a poster I was thinking about how Michael Johnson of Johnson Banks talked about the âThumb Testâ in many of his talks that I have watched on YouTube. Rather than the logo be a tiny mark in the corner that could get lost in among sponsors logos there is an opportunity for the brand to establish itself front and centre. I chose this photograph of a tartan coat from Glasgow Museum Collection and tried experimenting by laying my âdotsâ icon over the top. In theory this template could be applied regardless of the image behind. Sponsors logos could be applied and even if the âFriends of Glasgow Museumsâ wordmark had to be reduced in size hopefully over time the dots themselves would establish the brand behind the advertisement.
For stationery again I wanted to think about more than just a logo in the corner of a page so applied my âdotsâ icon to the full page. Designing stationery made me consider recommending brand fonts - for this I have gone with the monospace type Calling Code for headlines and headings complimented with P22 Underground Book for body and content.















