BPAY ran their first 2020 conference last week, and they kindly asked C4tE to participate in the plenary (as we mentioned earlier). Our contribution, which you can find at Scribd, builds on our contribution to Deloittes recent retail breakfast, exploring the ideas from a payments angle.
The nutshell explanation is as follows:
The current retail model is a constructed environment and shopping a learnt experience a response to the creation of mass market products and supply chains.
The model is build on there pillars: customers identifying a need, searching for a solution to the need, and then transacting with a merchant that they may not know or trust. Money – cash at the point of sale – facilitates this, as it enables us to transact with someone we don’t know and may never meet again.
However, a number of trends we saw in FoEV suggest that this model might be breaking down. The mid-market dies, consumers seized control of the customer-merchant relationship, peers replaced brands, value is now defined by the consumer rather than the producer, payments are moving away from the till, and shopping is becoming increasingly impulse driven.
Consequentially the future of payments might not be a slicker PoS experience, as it may involve new trust models that do not push cash – payment at the point of sale – at the centre of the merchant-customer relationship.
See what you think of the presentation and ping us if you have any thoughts.

















