#focuzar

Focuz AR is the Fastest growing Augmented Reality company in Asia which has developed an  AR Publishing platform to help the companies to engage and immerse their customers  in a click of a button by integrating the 3D objects, Hologram like and 360 degree videos in the Marketing collateral like Print Advertisements, Brochures, Flyers, Posters and even in the Business Cards.

Creating and integrating an immersive content is the biggest challenge for the companies and it requires specific skill sets. The Chennai Based startup has created the stunning Augmented Reality Suite to make it easier for companies to create, Upload and Publish the most interactive contents. 

FocuzAR provides solutions tailor-made to verticals like Print Media, Real Estate, Tourism, Entertainment and consumer Brands and planned to introduce lot of innovative Features in the App which can be used universally for various purposes.

Real Estate industries are started to use Augmented Reality to engage their customers in greater way now. Ultimately AR is changing the way how the properties can be showcased and enhance the interaction between the Real estate companies and their customers.

How does Augmented Reality address the Real Estate Marketing problem?

Almost every real estate companies struggles to showcase the catalog and information to their customers. Few pain points are:

Disney has created a solution for Multi-User Interactions in Augmented Reality where a group of people can share the same real world environment with the computer generated graphics or Animated characters and interact in a shared story sequence through a Third-Person POV.

Augmented Reality(AR) and Mixed Reality(MR) create exciting opportunities to engage users in immersive experiences, resulting in natural human-computer interaction. Many MR interactions are generated around a €first-person Point of View (POV). In these cases, the user directs to the environment, which is digitally displayed either through a head-mounted display or a handheld computing device. 

One drawback of such conventional AR/MR platforms is that the experience is user-specific. Moreover, these platforms require the user to wear and/or hold an expensive device, which can be cumbersome and alter interaction techniques. We create a solution for multi-user interactions in AR/MR, where a group can share the same augmented environment with any computer generated (CG) asset and interact in a shared story sequence through a third-person POV.

Our approach is to instrument the environment leaving the user unburdened of any equipment, creating a seamless walk-up-and-play experience. We demonstrate this technology in a series of vignettes featuring humanoid animals. Participants can not only see and hear these characters, they can also feel them on the bench through haptic feedback.

Today user’s Smartphone camera can bring brand experience to life by using Augmented Reality. This helps the user to interact directly with the Brands without installing an App.