CSR Company puts out BlueCore BC7830, this is that one is the chip minimum and with GPS function of global volume that the mobile phone is designed specially. BC7830 11 the intersection of square and millimetre only in size of chip, many kinds of the intersection of wireless connections and integration in a form chip it, include GPS, bluetooth v2.1 +EDR, FM and send and receive technology and support the low power consumption of bluetooth. It means CSR " Connect the centre (Connectivity Center) " Concept,is it with GPS cost to last manufacturer take every one only. This unprecedented integrated scheme passes CSR " Intelligence is integrated " Strategy is realized, this chip is designed through being particular, support many kinds of radiotechnics. Besides constructional design of its innovation, CSR Company offering the minimum wireless chip design for any particular geometirc space constantly. Therefore make the chip apparatus make the break-through, and is innovating constantly in function, volume and cost. By contrast, the function most close similar equipment integration bluetooth, FM and GPS at present, but its 50 that the space has exceeded the chip area accounted for. " connects the centre " of CSR Strategy expand the intersection of bluetooth and technical the placing rate, integrate more the intersection of appreciation and wireless technology get his subsystem. The leading technology of CSR Company can make different wireless technology share the resources on one, and understand the function of the part on other sheet and so as to ensure to realize that coexists best between the telecommunication equipments. The unique design of BlueCore BC7830 makes the mobile phone artificer only need to increase less than U.S. dollars to include in GPS function for the products. This dollar includes cost which increases chip and required outside GPS assembly (GPS aerial, associated filter and clock assembly) . BlueCore BC7830 will make GPS function brought into a lot of middle-grade mobile phone products, but the cost question is the main reason that this kind of product hangs back to GPS function before this. This kind of low cost, GPS which faces masses' market will enable the locating service (LBS) Get a large amount of adoption, especially those groups are positioned (Push to Fix) when definitely Use model. For example, or use Google map for the geography -labeled photo / film clip, and given up the mobile phone application of the valuable GPS function, just because there is low-cost GPS solution of CSR Company, they can be applied to the market of mobile phone of QuanXin now. It is estimated the position serves and creates a large number of incomes as the operator. According to the estimation by ABI Research, global annual gross income is expected to reach 13,300 million dollars by 2013. BlueCore BC7830 totally supports the upcoming bluetooth low power consumption standard. Because increase to chip size and while increasing the low power consumption of bluetooth on the existing bluetooth chip but neglect cost influence of pygmy, the position up till now, it is estimated this technology is expected to receive launching fast in all wireless technology most. CSR Company go on show of succeeding in by application in mobile phone by low power consumption to bluetooth already in last July, the analyst of ABI Company predicts, furnished with this technical apparatus productioning will exceed 428 million by 2010.