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I forgot about posting this on Friday: This is the Meatball Sub Sandwich from Hungry Howie's. Looks more like a calzone to me, but it was mighty tasty #fridaynight #hungryhowies #hungryhowiespizza #flavoredcrust #meatballsub #calzone #marinara #goodeats https://www.instagram.com/p/CcuKNo1sTmi/?igshid=NGJjMDIxMWI=
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I was close by and I had to get some. @detroitpizzafactoryinc #PepperoniPizza #ExtraCheese #DetroitPizzaFactory #DetroitEats #Foodie #PizzaFoodie #PizzaHead #FlavoredCrust
"Beefing" up competition
Pizza: Responsible for utterly ruining countless diets, New Year's resolutions, and "bikini ready bodies" of Americans every day. Is it the convenience of having this magical food delivered right to your face, or maybe the amazing sensation of burning your mouth at first bite? Domino's made sure consumers associate their brand and logo with all of these steamy qualities. Who doesn't think pizza when they see said domino piece staring at them like 3 perfect pepperonis? Recently, this brand has made numerous changes in response to controversy about their crust. Not only did they own up to their mistake, they made sure consumers understood what they did to fix it by advertising their new flavored crust paired with the quote "Oh Yes We Did". The company even took steps to make themselves more appealing to the convenience element. Check out their commercial suggesting customers so order online as an alternative to phone.
(https://www.youtube.com/watch?v=7jrsgFsxZ9Y)
So began the stir of Domino's app features. However, this is not just your average app with your average "pick your toppings" features. This SUBSTANTIALLY set the company apart from competitors. Domino's actually allowed their customers to view the pizza's full creative process, see? I have known numerous, including myself, to use Domino's for the convenience of this . Plus, it is a little cool just to look at this.
This company is embracing openly embracing change. They are changing tactics to best fit consumer wants and needs, something that ALL businesses should be doing. My suggestion for Domino's is to get more connected. Right now, they have only tipped their colossal iceberg. Embrace these hashtags, suggest them, put them on your commercials. People are already talking, give them something to connect to the brand with. They want to hear from the company in a way that's convenient for them. With new pizza comes with new advertising responsibilities, my friends.
