Wine in a Can? Sizing Up Flasq Cuvee Blanc
Flasq Cuvee Blanc, $5.99.
A little sweet for my taste, but fresh, fruity, peachy (and eco-friendly!). Note that while $5.99 seems like a steal, the cans are only 375mL, so it's really a $12 wine. It's sourced from Alexander Valley, California and is 80 percent Sauvignon Blanc, 19 percent Viognier, and one percent Muscat. 13.5 percent alcohol.
Despite being too sweet for me, I think it's a decent wine. A bit of a funky finish, but the lining inside the can helps to avoid a FourLoko-style metallic taste. It's fruity, and something that I would consider drinking with something light like a salad or a fruity, summer dessert like pie or cobbler. The can is also recyclable, lighter than glass, and chills (a lot) faster than the average bottle, all things that the average urban liberal (pointing at myself) might consider advantageous.
However, the design/marketing is... trying too hard. It looks more like an energy drink than a wine and basically shouts "I just want Millennials to like me!" which is a position backed up by the company in the cuvee blanc debut press release. It's also probably why the wine is twice as sweet as it needs to be. But then again, I don't have the average American taste buds. I'm fucking pretentious as hell.
I guess, all the cool kids are drinking sweet wine from a can these days, and for less than the price of most beers in Brooklyn bars, it's not a bad bandwagon to jump on. Don't be surprised if you see me sipping it during summer movie nights in McCarren Park come June...
Flasq also comes in Chardonnay and Merlot.










