#flashmatters

Our lush backdrop for @stgermaindrinks ⚡️ #photobooth #flashmatters @festibowlldn #keeponthegrass #stgermaindrinks (at Finsbury Square)

2016 was full of visits, @ikibmx is starting to be a regular of Bcn summers, hope you make it back this year bro!- - - - - #lifestyle #barcelona #photography #bmxphotography #sunset #summertime #photooftheday #nobluemomday #flashmatters #broncolor #fstopgear #luchovidalesphoto 📸 (en La Poma Bikepark)

Broke out the Big Para and a bottle of Basil last night while cranking out some new portfolio images. Gotta keep building!! #hustle #bts #photoshoot #broncolor #para177 #para88 #parapower #flashmatters #fitness #fitfam #athlete #model #imagesnyc #nyc #behindthescenes #famousbtsmag #fitnessphotographer #erikvalind #vscocam #makeportraits #setlife #freelancelife #commercialphotographer (at Studios LIC)

This is another Behind the Scenes look from my first shoot with the new @broncolor Siros L and I was blown away by their power and mobility. 3 Siros L - 2 Stripboxes - 1 Beauty Box & an impending rain storm made for some awesomely dramatic images! #photoshoot #bts #famousbtsmag #broncolor #sirosl #800ws #softbox #flashmatters #locationlife #setlife #strobes #yoga #fitness #fitnessmodel #photoshootbts #athlete #centralpark #nyc #lifestylephotographer #fitnessphotographer #erikvalind #famousbtsmagazine #mostfitness #mostmagazine (at Central Park South, NYC)

A Behind the Scenes look at our lighting setup at the @tamronusa booth from the @rfwppi expo floor. This was my first time shooting with the recently announced 85mm f/1.8 lens and that thing is SHARP! The folks at Tamron had to make sure I didn't "accidentally" walk off it with it after my lighting demos ;) so I made sure to preorder my copy after that. Result photo coming soon! #photoshoot #bts #beautylight #stripboxes #eyelighter #highkey #female #model #portrait #westcott #td6 #constantlight #flashmatters #portraiture #photographer #erikvalind #withmytamron #85mm #primetime #fastglass #sharp #wppi2016 (at WPPI Photography Trade Show - Mgm Grand)

“Simplicity is the ultimate sophistication." For me the art of photographic lighting lies in making the complex look simple and natural. Check out my feed for the BTS of this shot. (2x Siros strobes + 2 Reflectors) #wppi2016 #portrait #photoshoot #makeportraits #soft #simple #beautiful #model #brunette #tngmodels #lasvegas #nyc #portraitsmag #portraitpage #portraits_ig #vscocam #vsco #portraiture #people #photographer #erikvalind #hasselblad #H5D50c #broncolor #flashmatters (at New York, New York)

A look Behind the Scenes at yesterday's colorful beauty portrait of our model Amanda from the WPPI lighting demos I did out in Las Vegas. It's incredible how many varied looks we pulled off in such a small space. We used 3 @broncolor Siros strobes for this setup and controlled them all wirelessly from the iPad you see in the photo. This made life incredibly efficient when lighting each image as I wasn't climbing around messing with the power on each flash. #efficiency #majorkey #bts #photoshoot #behindthescenes #setlife #smallspace #bigpicture #siros #flashmatters #broncolor #wppi2016 #famousbtsmag #makeportraits #lifestyle #portrait #photographer #erikvalind #model #tngmodels #lasvegas #beauty #para88 #parapower #iso1200 #canvasbackdrops #portraitpage #portraits_ig #portraitsmag (at WPPI Photography Trade Show - Mgm Grand)

Haha this is the perfect St Patty's Day #tbt. What a fun shoot this was, working with the crew at Yamaha, the most vibrant prop ever and the amazing @joshgroban himself. #goodtimes #greenpiano #yamahamusic #photoshoot #bts #setlife #joshgroban #celebrity #musician #artist #portrait #photographer #erikvalind #makeportraits #famousbtsmag #iso1200 #broncolor #flashmatters --------------------------------------- RT @yamahaentertainmentgroup: Going green this #ThrowbackThursday in honor of St. Patty's Day! 🍀 #TBT: Our #Yamaha Muppets-inspired green Disklavier piano getting ready for its closeup with #JoshGroban on the set of our 2014 All Access magazine cover shoot. 📸: @erikvphoto (at Villain)