#NOTES #ADS Flash-mobs Marketing
Flash-mobs & Advertisement. Here an exemplary case:
Life's for Sharing (T-Mobile UK campaign):
1) Liverpool Street Station, London - 15th January 2009 (h.11am)
200 dancers.
2) Trafalgar Square, London - 30th April 2009 (h.6pm)
13,500 people singing Karaoke. (Everyone involved arrived thinking they could be dancing - no-one had any idea how the event would unfold).
3) Heathrow (Airport) Terminal 5, London - 27th October 2010
300 singers (A capella! NO instruments were used!)
This campaign is a great example of Experiential Marketing!
Flash-mobs Events's Public: (real) ordinary people in ordinary public places in EXTRAordinary circumstances + (virtual) web community.
Idea + Event/Experience + Viral Marketing --> Brand
Goal: creating an unique experience that people will remember associating its emotions-values-lifestyle to the brand.
...ADV should be always like this! :)
