#fixed meaning

Post Structuralism is an extension and critique of structuralism that challenges the idea of fixed meanings in design works. Paolo Antonelli explains that as technology advances, the form and functionality of design also change. After post-structuralism, functionality in design can evoke different emotional responses, such as delight or discomfort. This encourages users to rethink the designer’s intention and the process behind the design.

This week’s topic can be closely linked to the Studio Module in the design training. In Studio, we learnt the different types of Grid Systems. Grid System not only helps with the alignment of the layout but also visual consistency. Especially when designing a catalogue, the grid system helps structure the layout consistently, making the content more readable and recognisable for readers.

In the outside world, an example would be the recent debate surrounding the SMRT poster. One poster in the series shows a sign saying “ Don’t groom in public “ depicting two characters - one curling her eyelashes and another cutting her toenails. Many users on social media platforms such as Instagram and Tiktok questioned how applying makeup in public affects other commuters. Some even argued that the intended message was confusing as curling eyelashes does not appear to be comparable to cutting toenails in terms of public grooming.

In conclusion, post-structuralism shows that the meaning of design is not fixed and can be interpreted differently by audiences. This reflects how design meaning evolves through both the designer’s intention and the audience’s interpretation.

(245 words)

References :

Laura Chia, Ann Chen, BNB Diviyadhaarshini. “ Applying make-up on the MRT? Poster sparks debate on personal grooming on public transport.” The Straits Times, Apr 15, 2026.