A Five-Step Method Book for Launching a Product Idea
A business owner and author, Rob Maille currently lives in Acton, New Hampshire. His firm, located on the outskirts of Acton, provides product strategies for new and established businesses. With nearly a decade of experience in the strategic development field, Rob Maille self-published the book "How to Grow an !dea: An Agile Approach to Building Great Web Applications That Work in 2009." "How to Grow an !dea" is a guidebook for launching product visions that includes a five-step method with in-depth detail on how to develop a successful product strategy. The steps are: 1. "An Idea is Born": The reader learns how to outline clear goals, determine the product’s demographic, and identify key partners. 2. "Drafting the Idea": From creating a blueprint to building a prototype, the chapter gives a thorough explanation of how to turn an idea into something tangible. 3. "Validating Your Idea": To finalize a product’s design, testing and feedback are essential. Readers are provided tools to execute product testing and gather data. 4. "Building Your Idea and Setting It Free": Positioning the product for success, step four summarizes the importance of customer support and pilot programs. 5. "Measuring Your Idea’s Impact": The final step illustrates how to measure the product’s success and make adjustments for future growth.
