Jun 11
What is Firmographic Data: The Complete Guide to B2B Company Intelligence
Your CRM has 10,000 accounts. You know the industry, employee count, and revenue for most of them. Yet your reps still waste hours researching before every call, and half the pipeline stalls because nobody can tell which accounts are actually ready to buy.
That is the firmographic data paradox. Every B2B team collects it. Very few use it well. And almost nobody combines it with the real-time signals that separate a good-fit account from a good-fit account that is ready to move right now.
Firmographic data is the foundation of B2B targeting, telling you which companies match your ideal customer profile based on size, industry,
