#final logo

We had to finalize Kim & Plodzy into Kim & May, so first we updated the show's actual logo just to make the title more accurate.

We have finalized our logo just to give it more of a Y2K aesthetic look than before.

We finalized the Pixar These Days logo again, due to the colors not actually suiting Barbara enough.

The review series logo is now officially final!

This is the final logo, I like this because it covers my two aspects I want to cover within this brand, Arabic calligraphy and Inks, I like the simplicity of the logo as it looks detailed but effortless at the same time. 

Approachable and creative in its approach, our logo successfully represents our brand, Bundle. The perfectly rounded corners allude to a string form, and the stacking of letters is a nod to the Bundle of string. However, I found this logo, though creative, lacked legibility. There was also an odd mixture of capital and lowercase letters which I struggled to unify.

After altering the colours in my logo and changing my typeface to HK Grotesk, I have reached a final logo and branding identity.I have also changed the colours so the orange is more vibrant and warm signifying comfort and I have changed the green to a blue, directly contrasting orange on the colour wheel and signifying practicality as it is one of the primary colours. I am now going to apply this to my wayfinding, promotion and ephemera.