#fimart

New Post has been published on https://cryptomoonity.com/unlocking-the-value-of-art/

Unlocking the Value of Art

Andrea Mantegna, Camera degli Sposi (Camera Picta), 1465–1474

Tom Lavery, Marketing Advisor and Brand Storyteller, Look Lateral

Art is humanity — our expression of hope, the divine, and the invisible bond between us all.

Art is democratic — everyone can produce it, everyone can benefit from it. What you bring to it, is as valuable as what it brings to you.

The Art Industry, is another story. Even for collectors, investors and art-lovers. There is little transparency and it is, for the most part, Inaccessible, Illiquid and Inefficient.

It is the most antiquated multi-billion dollar industry remaining — imagine other asset trading before the stock market.

Hieronymus Bosch, The Conjurer, 1475–1480

The Art Trade has never been different. The limitations of technology, practicalities of trading, and human nature caused the perfect storm that compounded over time

Provenance, true value, liquidity, access, and diversification were almost impossible.

Until now.

Look Lateral’s FIMART will provide a marketplace where ‘fractions’ of art will be traded, provenance will be guaranteed, and market trends will be tracked.

For the first time, FIMART allows:

Art Collectors to liquidize 49% of their collection and keep physical possession of the art.

Art Galleries to 100% ensure art Provenance

Investors of all sizes to invest in Art as a Liquid Asset + diversify within it

The Art Industry to have an accurate view of market value and trends

The true value of individual works can now be established

Art lovers to buy and gift fractions of their favourite artworks

Look Lateral’s FIMART — Fractional Marketplace of Art

Trust is finally ensured through incorruptible Blockchain technology and tagging systems.

Access is easy for everyone, whatever their level of tech know-how.

Transparency is guaranteed across the whole system, from provenance to transactions, through innovative design.

Liquidity generally adds a premium to value, which we believe will encourage the next Renaissance.

Masterpieces will emerge as private collectors are incentivised to show their works.

Artists will be empowered to earn and produce.

Investors will be able to invest in wealth preservation and potential for huge gain.

The LOOK reward system will ensure access to all The Power of Art will be available to all.

To participate as a collector, investor or gallery visit www.looklateral.com and follow us on social channels for updates.

Sandro Botticelli, The Birth of Venus (detail), c. 1485

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New Post has been published on https://cryptomoonity.com/letter-from-niccolo-filippo-veneri-savoia-look-lateral-founder-ceo/

Letter from Niccolò Filippo Veneri Savoia Look Lateral Founder & CEO

Dear Friends of Look Lateral,

2018 has been a productive time for the Look Lateral team, so I’d like to share some updates and exciting news with all of you.

Art Partners

We’re in the process of onboarding our first art gallery onto the alpha version of the Look Lateral platform and FiMART marketplace. Our inaugural partner’s efforts are helping us to establish best practices for gallery onboarding.

When our additional MVP is launched (on day one of our ICO), these efforts will provide LOOK holders the ability to:

view provenance and pricing data of the artworks on the platform

buy and sell fractional ownership of these artworks in the FiMART marketplace.

Moreover, in the coming weeks, Look Lateral expects to enter into Letters of Interest with a select number of globally influential galleries. Stay tuned for more details to be announced on our first art gallery partner, as well as future partnerships.

Market Validation and Product-Market Fit

I also would like to share that we strategically selected top international art fairs in Miami, Los Angeles, New York, London, Hong Kong, Tokyo, Singapore and Italy in order to engage cutting-edge artists, curators, galleries and museums across the globe.

We reconnected with our current network, built new relationships across the art ecosystem and validated the hypotheses behind our business model. We sought input on key aspects of the project and gauged the level of interest in Look Lateral’s go-to-market strategy.

I am thrilled to share that feedback has been very constructive. Our team and our partners are more excited than ever about moving the global art ecosystem to the blockchain era and creating a fully transparent, accessible, and liquid art marketplace.

Technology Update

We are very excited to bring on Ramp Equity as Look Lateral’s technology development partner. Ramp Equity’s technology and investment consultancy is led by Managing Partner Cliff Monlux. Cliff helped to launch CapitalStream, Demand Media, DocuSign and other financial services startups. He leads an experienced team of designers, developers, project managers, and business executives with extensive experience at Microsoft and other leading technology companies. His team is actively assisting us in designing and building the Look Lateral platform and the FiMART marketplace.

Ramp will support Look Lateral on an ongoing basis, and work with Dragonchain to leverage their blockchain technology stack.

I invite you to join me in creating the future of art on the blockchain.

As we continue to develop the program and move closer to market launch, we will keep you posted with more updates.

With my heartfelt thanks,

Look Lateral Founder & CEO

Look Lateral Inc. is an art and technology services startup, founded in Mantova, Italy and headquartered in Seattle. Our overall mission is to open up how art is identified, priced, bought and sold on a blockchain-based art provenance and trading platform accessible to all.

www.looklateral.com • www.fimart.io

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