Fendi has team up with Nicki Minaj.
The rapper and fashion icon worked with creative director Silvia Venturini Fendi and the design studio to create a capsule collection deeply rooted in Fendi’s ironic and playful DNA. The collaboration is the next chapter of the Italian luxury brand’s “FF” series, with an explosive capsule collection for men and women entitled “Fendi Prints On”, named after the lyrics in Minaj’s “Chun-Li” song.
A space-like, futuristic inspiration meets high-end glamour in the new drop, where the iconic FF logo allover pattern is combined with metallic, shimmering surfaces and rich textures. The eye-catching collection of ready-to-wear and accessories showcases body-hugging silhouettes juxtaposed with oversized puffers and coats blending sophisticated craft with elevated leisurewear styles. The same eccentric and streetstyle attitude characterizes the accessories of the collection with legendary Peekaboo and Baguette bags in a range of sizes and colors such as metallic silver – from sequins to embossed FF logo – and fluorescent pink.
Shot poolside in Los Angeles by Steven Klein, the collection’s campaign centers around Minaj, with models surrounding her, intimating that they are part of the Fendi Prints On tribe. Looking strong and powerful, they flawlessly embody the style of the capsule, which comes to life with the colors, textures, and silhouettes glamorously merging with the setting.
The new Fendi Prints On capsule collection will launch on fendi.com on October 14th and will then be sold in 52 Fendi boutiques worldwide starting October 16th.
