Jun 22, 2019
By making a direct parallel between choice in the marketplace and at the ballot box, neoliberals not only depicted sovereign consumers as the key drivers of capitalism and of liberal democracy, but also described the daily voting on the marketplace as the real driver of individual representation and participation in society. Choosing between available βproductsβ became a central approach to political activity.
https://www.jacobinmag.com/2019/04/neoliberalism-democracy-consumer-sovereignty
