#facebook interface

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An effective chiropractic merchandising strategy is the one that does not depend on merchandise coming from partially one inspiration. For a very long time, almost all the marketing "gurus" pull down been talking back and forth appreciably certain traffic source, one and only.e. Google or other search engine. However, lately the marketing experts have realized the potential of Facebook (Facebook being the 2nd the greatest visited site on the planet) as a charcoal to attract message in transit to your website.<\p>

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Using Facebook in business as a marketing tool can be a goldmine and more and more businesses large and small are realising the potential it has. But it doesn't all smell of roses. There's a lot that's great about Facebook, but then there's also problems and potential pitfalls the unwary can fall into.

Let's look at the good stuff first.

Facebook is massive.

Read massive with a capital M. Current statistics show that the term "Facebook" is searched for 2 billion times per month. No matter which country you come from that's a 2 with a lot of zeros after it! It also has more than 400 million users so is bigger in population than the entire United States. The potential reach to your customers is incredible.

Your posts can go viral.

When you make a post in Facebook it appears on your wall, (now known as your News Feed). But what makes Facebook viral is that same post appears on all of your friends News Feeds, depending on their privacy settings. Even though the maximum number of friends you can have is currently 5000, imagine your message appearing on that many news feeds, with the possibility of that same message being seen by all their friends. The mind boggles!

Facebook is a community.

There are thousands of interest groups. You can join these on any topic you can think of or even start your own. People are primarily on Facebook to help each other, swap stories, ideas, photos, videos, gossip and generally socialize. It's the number one way for people to connect with each other online at the moment.

That's the good stuff.There are a few problems however.

Time

By far the biggest problem is that using Facebook in business takes up a lot of time. For the small or one person business owner it can be a huge investment of time to try and market your business on Facebook. And once you're on there it is sooo easy to get sidetracked. There's such a huge amount of information appearing in front of you that you can go on Facebook for 5 minutes and then waste 5 hours just surfing.

Building A List Of Friends

Building a list of friends is hard work. There are ways to build your list of friends very quickly, but also very randomly. You want your list of friends if you use Facebook in business to be targeted. You need to have friends that are from within your niche in order to maximise your marketing potential and that means searching them out. All 5000 of them!

A Wasps Nest Of Spammers

It's always inevitable when something good happens on the internet. The spammers jump in and take over. Facebook isn't as bad as some other social media platforms, but it is still a big problem.

A Constantly Changing Interface

The Facebook interface is constantly changing. They have a huge amount of help and information on their website, but the interface changes almost daily. That button you clicked yesterday was moved, or that cool application that saved you hours of monotony is no longer available.

So Facebook is a great tool, but not perfect. However, 400 million people can't be wrong. So embrace it for what it is, a great marketing tool for getting to know your customers better and building great relationships with them. On the flip side be prepared to put in some hard, but ultimately rewarding work.

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