#face the problem

What can I do to feel more comfortable in this kind of situation?

WE CAN DO THIS

The intersection of music and mobile phone, the intersection of TV and mobile phone and position mobile phone based on multimedia application the intersection of function and the intersection of mobile phone and name, become the intersection of mobile phone and first bright spot of trade already since 2005, and indicate the terminal development trend in the future. The advanced air interface has been offered for downloading the data to employ " The expressway " ,The powerful data handler has operated and offered the technological assurance of the hardware at a high speed for being terminal. The chip manufacturers of the mobile phones all offer complete multimedia solution and design for OEM manufacturer to consult, can make terminal manufacturer fastest, maximum efficiency introduce the cell phone termina of the multimedia, seize 3G terminal market. At the same time, as the Chinese mobile phone industry moves to maturity gradually, increase of the quantity of production firm, the support and planning of different industry gardens of the industry of the government are built up, forming of several large and comprehensive mobile phone manufacturing center, the global mobile phone industry centripetal China shifts, TD industry chain is improved day by day and the commercialization of Chinese 3G is close to bringing up the high growth of the Chinese mobile phone industry. In January - September of 2006, the Chinese mobile phone output had already reached 330 million, it is estimated that would top 400 million in the whole year of 2006, reach a new high again. The high growth of the mobile phone output has driven the market demand of the chip of the mobile phone, relevant materials statistics show, the market quantity sold of the Chinese mobile phone chip reached 8,660 million slices in 2006, have increased by 62.7% compared with 2005. Rapid advance and developing into the chip trade to bring numerous opportunities and demonstrate a great deal of development trends of 3G. As the intersection of mobile phone and center module of industry, mobile phone development of chip must with 3G technical to perform, progress, transfer unanimity, make the terminal station insert the advanced wireless network; Meanwhile, the cell phone termina must possess strong data-handling capacity in order to support 3G multimedia to be applied to the terminal station and realized; In software, mobile phone chip manufacturer need can last a whole set of solution assurance OEM manufacturer in order to exploiting by multimedia kit offered by chip manufacturer and be design and consult with high efficiencying in order to fast The speed introduces the terminal station with advanced multimedia function to the market; In order to accelerate 3G terminal popularization, 3G terminal cost drops and becomes industry another focuses and trends too continuously. Particularly, the development trend of the chip of the mobile phone mainly reflects in several following respects: 1,The multimedia mobile phone chip demand increases Today when popularize in Mobile, the mobile phone does not only regard as another conversation tool, but increase functions such as taking a picture, MP3, FM,etc. on the basis that it conversed, make it become a multimedia mobile phone that can take a picture, listen to the music. The increase of the mobile phone output of the multimedia has driven the audio frequency IC, market of the picture IC and FMTuner, drive at the same time and receive and dispatch IC, bluetooth IC and market demand of the semiconductor memory outside Fructus Citri tangerinae, in addition, functions such as GPS, WiFi,etc. have appeared on some advanced mobile phones, this is a multimedia application development trend of the mobile phone in the future too. At present, basically realize the single chip solution like bluetooth chip, infrared chip, audio frequency chip, FMTuner,etc., the high side introduced in TI even integrated these functions while employing the processor solution in employing the processor, with technical development and low-cost demand, base band processor and employing the processor to integrate more application. 2,High performance, low-cost demand are developed parallelly, the terminal price drops It is higher and higher to mobile phone functional requirement with consumers, the intellectual mobile phone is favored by the market gradually, in all mobile phones sold in China in 2006, the market share that the sales volume of the intellectual mobile phone has already occupied 13%, and this figure was only about 5% in 2005. In the following several years, this kind of intellectual mobile phone that can incorporate telephone, taking a picture, commercial affair, music, game into an organic whole will continue developing fast. The high data processing rate of the chip is a hardware condition of realizing above-mentioned function of the mobile phone, especially base band and employing the chip of the processor, in future development, the mobile phone will employ the processor like CPU, pursue more high frequency in order to realize the mobile phone holds applied integration to various. Besides intellectual mobile phone of high side, the chip manufacturer of the mobile phone especially mobile phone platform manufacturer was growing on and on to the attention of the ultra low-cost mobile phone in 2006, TI and NXP have all introduced the solution directed against the ultra low-cost mobile phone, it is mainly because of two respects that the chip manufacturer pays close attention to degree and raises the ultra low-cost solution: First of all, in case of mobile phone recoverable amount at present, the newly-increased user's speedup has already been slowed down, the mobile phone of the ultralow price can expand the range of new market, for instance the under-developed areas of market, the African, India, Middle East,etc. some countries of Chinese low-end; In addition, it is according to the technological development trend of the chip, only integrated trend, the ultra low-cost mobile phone is an evidence of the chip of the mobile phone is integrated, with the development of technology, the ultra low-cost mobile phone solution will develop towards multimedia applications such as taking a picture, MP3,etc. too. Compared with high-performance chip, they until volume little and characteristic high to develop, the characteristic after only one are integrated first, one is first integrated after the characteristic. 3,3G employs and puts forward the higher requirement to the chip 3G closes on day by day in the Chinese commercial time, in the following several years, the application of 3G will become the favorable factor of driving the chip of the mobile phone to increase. Compared with present 2G cell-phone, the advantage of 3G lay in descenting the speed rose to 384kbps from 128kbps, and the multimedia is to 3G preferably application, so, the realization of 3G pulls the market of chip of the multimedia to increase at first, in addition, 3G will also spur the staging of the basic chip of the mobile phone to employ, for example: Power management, memorizer,etc.. Because 3G users will obtain the network service with the mobile phone for a long time, this will impel the chip manufacturer to adopt more advanced power ME in order to meet the increasingly high power consumption demand, meanwhile, require too the power consumption of chips such as the base band, radio frequency,etc. is lower. In memorizer, the increase of the information volume and complicatedness of operating system have strengthened the demand for the storage space especially, no matter ROM or RAM, no matter built-in or connect the storage cards, will all realize the staging of the capacity when it is popularized that 3G employs. In addition, 3G canonial diversity and 3G, the intersection of 2G and coexistence of network will enable, support the intersection of multinet and applied the intersection of Mobile and chip can have sure space of market even. 4,Chip enterprises pay attention to protection and management of the intellectual property right more and more To chip enterprise, the intellectual property right will be the force at the core of determining enterprise's competitiveness. The intellectual property right has already protected enterprise's one's own interests, safeguarded one of the most important means of enterprise's competitiveness as the whole chip design enterprise. Meanwhile, to chip design enterprise, the protection of the intellectual property right does not mean it is only a kind of simple legal right, but a kind of competition tool and commercial tactics regarded as are used extensively, become and strengthen enterprise's technological capability, the legal chips of agressiveness and earning capacity. Protection and management of the intellectual property right are that chip enterprises maintain the most important magic weapon of one's own key competitiveness. Besides the above-mentioned positive factors, the development of the Chinese mobile phone chip trade is not the carefree future. Though the semi-conductive industry of China develops very fast in recent years, in industry's competition of the chip of the whole world, Chinese domestic chip industry is still in relatively small and weak status, lag behind U.S.A., Europe. Industry it is semi-conductive in China at course that is fast-developing,is there a lot of problem to be needed in the face of and not overcoming. 1,The domestic chip supplies the market demand difficult to meet industry's snowball of the Chinese mobile phone China has already become the electronic market of the second largest consumption in the world second only to U.S.A. at present, and in the near future, will consume the first big consuming country of electronic industry as the whole world. According to counting generation information (CCWResearch) The research of the research report " Chinese ic industry's chance and market competition research report of 2005-2006 year " shows, the income from sales of domestic chip industry of China reached 69,720 million yuan in 2005, and in the same period, the sales amount of market of Chinese chip was 362,880 million yuan. It is obvious, the proportion of the market of chip that the domestic chip of China accounts for is only about 20%, other about 80% of chips come from and import. So, it is very partially low that the productivity of the Chinese domestic chip can only meet Chinese market demand, a very large partial market is captured by the international giant. The supply current situation that the income from sales of domestic chip industry is fewer than 100 billion yuan, it is difficult to meet the vigorous demand of the product market of the electronic complete machine of China. The vigorous demand of industry's market of the Chinese mobile phone, it is the important opportunity of the domestic chip industry, also a great challenge. 2,The input of research and development is insufficient, autonomous innovation is indifferent The chip enterprises of China start late, strength is weak, financial difficulty, this is the common question that most Chinese chip enterprises face more; Meanwhile, the difference competition is non-obvious, it is the problem that domestic chip enterprises must solve too that it is difficult to gather high-level research and development talents. The expert thinks, the domestic chip industry realizes the key to the great-leap-forward development lies in strengthening the input of research and development, realize autonomous innovation, have complete independent intellectual property rights, forge the autogenous key competitiveness. The intension of autonomous innovation means China designs developing the chip independently, knows the key technology of the products, have independent intellectual property rights, realize industrial scale production, and have certain international competitiveness. At present, Chinese chip enterprises lack independent IP key technology, because independent innovation ability is insufficient, standard, patent and IP are all limited by manufacturers of foreign countries. So, so long as enterprise's independent innovation ability of the Chinese chip can not catch up with, it is difficult to get rid of the situation under one's control, can only be dependent on the pleasure of others. 3,The ability of integration of the resources of chip enterprises is strong The chip industry is that the typical fund is intensive, knowledge intensive industry, while it is a global competitive industry. Whether enterprise could really develop the chip, depend on the integral ability of one's own resource of enterprise. Because Chinese chip enterprises are established all shorter, is mostly still at difficult growth stage, on the ability of integration of the resources, are at infancy. Even some enterprises still struggle on the basis of surviving, the integration that there is no capability, have no ability to realize resources at all, can only develop little by little in accordance with * the intersection of enterprise and autogenous strength, reach, get away stage for development of Caulis Echinopsis Multiplicis. At present, Chinese chip enterprises solve the route to build up the fund, including government's fund, venture capital pour into and list and raise funds. The intersection of direct influence and domestic the intersection of chip and scale and level of industry capital scarcity, the scale of Chinese chip enterprises is limited, the ability of integration of the resources is far from enough, very difficult manufacturer that is strong with the foreign capability contends. Chinese chip enterprises, in the face of bulky financing gap, harsh competitive environment, lead to the fact the ability of integration of the resources of the enterprise of Chinese chip is far from enough, it is difficult to participate in competing in the whole world.