#extended memory

⠀⠀⠀⠀.. く ﹚̤♡⃨ Max & Tul

⠀ ⠀་🧸ꫬ໋ ⠀Moodboard﹚̤♡⃨ ⠀Atores Thai ▒𓂅⃨

⠀ ⠀ ⠀ ⠀﹙𝐸﹚﹫luluas-things ⠀ ▒⃞⃮ 👑 ⠀⠀ᩧ

Icon + Fundo para usar com o moodboard!

⠀⠀⠀⠀⠀⠀▒₊ ♡⃨ ︙ love yourself⠀▒⋮ Ꜣ 🦋⠀ ᷧ▒̈

Complemento desse moodboard!

⠀⠀⠀⠀.. く ﹚̤♡⃨ Max & Tul

⠀ ⠀་🧸ꫬ໋ ⠀Icon + Fundo﹚̤♡⃨ Atores Thai ▒𓂅⃨

⠀ ⠀ ⠀ ⠀﹙𝐸﹚﹫luluas-things ⠀ ▒⃞⃮ 👑 ⠀⠀ᩧ

⠀⠀⠀⠀⠀⠀▒₊ ♡⃨ ︙ love yourself⠀▒⋮ Ꜣ 🦋⠀ ᷧ▒̈

Last week, I gave another short talk on the implications of human cognition mechanisms and transactive memory in digital Interaction and User Experience design at The Web and Beyond in Amsterdam.  The talk was focused on how technology and platform convergence actually promote "forgetting," rather than "remembering."  This is clearly a wholly unforeseen consequence of the present race to put digital connections into every person's hands, since the revenue models for almost everything on the internet now are marketing-, and advertising driven.

I won't go into the details of the human cognitive mechanisms behind this, in this blog post.  However, I will conclude that I think that technological development has overly focused on visual information and neglected all of the other senses (now haptics are finally starting to be engaged in a really rudimentary way). 

If the goal of every brand strategist and marketeer is to create differentiation and memorable user interactions, they are going to have to think much-harder about how to engage all of the other powerful contextual- and sensorial cues available at the moment that a person experiences their content.  These are crucial, in order that a person actually encodes a more-memorable memory of the experience. 

Otherwise, people will, at best, maybe remember that they'd bookmarked your video or site, but probably won't remember where that bookmark is located, in all of their other bookmarks and folders.

More on this topic later. 

Here's a really good extended memory system, which I read about in the New Yorker today.