#experiencebar

When I read this article (the paper version, yes, my generation does read things that aren't displayed on a computer screen from time to time), I was very excited. Finally, I can go to the beauty department at Bloomingdales and not be harassed by a pushy sales woman telling me something along the lines of, "Oh you only wanted to get the some mascara? Well, let me tell you here's this that will highlight your gorgeous green eyes (mine are blue, I don't understand how they always get this wrong) and this will cover all blemishes (I wasn't aware I had any that were visible, thank you) and this...and this...and this...and this." It's a very frustrating experience, especially when you're on a budget (like most young women living in NYC). 

However, Clinique has sought to change this pushy sales tactic, and I hope other beauty brands take notice. My generation especially is one that would rather interact with a computer or tablet than a person. (Whether that will come back to bite us later in life is a different story.) This new digital forefront will help consumers compare products and try new ones. The retail space also has an Experience Bar, similar to Sephora, that lets consumers test and try the products directly, rather than needing to go through a saleswoman.