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Being active on social media platforms such as Facebook, Twitter and Linkedin, in addition to handling day to day challenging tasks of business, is a hard but important task. Social media campaigns are an important part of the marketing toolkit, for any business. But, along with providing big benefits these tools can also  prove to be dangerous. For example, some businesses find out that their company name or their brand names, are being misrepresented on social media platforms. You might find out that your web copies, photographs, blogs and videos are being reproduced without your knowledge. So, how can you protect your company on social media? Here are some ways to protect and monitor your business copyrights and trademarks: -Intellectual Property (IP) and Social Media Sites Trademarks – This law protects your company and product name from being used by another company, in a similar business. Your trademark can appear on your Facebook URL, your Twitter handle and your product specific Facebook pages. Reserve your company name on social networking sites as soon as possible, in order to prevent violations of your trademark. Copyright – Copyright issues are a little complicated as internet circulation of content is not regarded as copyright infringement, but even then some portions of copyright law do apply on public displays. Once a work or an image is published, the creator automatically owns the right to that work. -Monitoring Your Intellectual Property Before embarking on a social media strategy, first consider how you will monitor your brand and online content. Finding time to do this will be tough, but you can take the help of tools such as Google Alerts and other monitoring tools like TweetDeck and Hootsuite. They help by    monitoring brand names, key terms and so on..... Read More : http://www.evomantra.com/blog/ways-to-protect-your-business-on-social-media/

It is thought that social media monitoring is meant for people who are making brand strategies - brand managers and brand gurus, who want to take an organized approach in brand building. But, it can be beneficial for others too. For example, it can be useful to bloggers, business owners, housewives, students, journalist, intellectuals, or anyone else. Here are some insights about the benefit of social media for different kinds of people: Businesses benefit from social media monitoring: You would definitely want to know what people are saying about your company and your brand. This is the reason why community portals like MouthShut.com and Trip Advisor became popular in the first place. Unlike earlier times, where there were only a couple of such portals, today there are thousands of platforms for people to voice their opinions. Sometimes, you may not even know and there may be a growing protest against your product or service. For instance, if you have clients in a remote city in Japan, where your product is being discussed on a local blog, or a regional community forum. You will have to find out about it yourself, as you are not going to have a dream about it. Education: For researchers and students alike, monitoring education societies, education committees and organizations, can be very beneficial. They will be better equipped about the courses that are available, the courses that are in demand and the courses educational institutions are more interested in developing. Monitoring communities where people discuss in detail about subjects, is another great method of benefiting through social media monitoring. News: Social media monitoring can make your work easier, if you want to keep yourself updated with the latest news on a particular area of business or government issues. One of the fastest news release source is Twitter. This medium is used a lot by bloggers, to collect topics to write upon. Monitoring mediums through which news spreads quickly, is the best way of becoming one of the first few people, to popularize a story. Professional Development: Social media can help in an all round development of your professional capability. Your professional learning as well as network circle can improve, when your professional peers gather and discuss new developments and information about your profession. Product Development: Businesses can strategize their product development plans according to the latest trends being followed. They can be aware of the latest buzz and things people are looking forward to. With the help of social media monitoring, they can combine their product or service with people's liking and achieve the desired product. Considering the immense scope of social media monitoring, it can only expedite your efforts to achieve your business goals. Source : http://www.whatech.com/social-media/blog/30465-benefits-of-monitoring-social-media

There are marketing services available for all your business needs. They specialize in different social media platforms like Facebook Marketing, Twitter Marketing, Search Engine Optimization, online videos, etc. Now, the question arises how to choose a social media marketing service, which provides quality work and is also cost effective. Following are the facts you should keep in mind, while selecting a marketing company for your business. Evaluate the Cost The social media marketing company should be one which takes your company website to another level, rather than one which is interested in charging you at every opportunity they get. Be careful of companies which charge as per every visitor to your website or every click on your link. Paying on every click can get real costly, real quickly. Your budget should be able to accommodate the services provided by the SEO company. In case of a limited budget, the SEO marketer should charge on per day basis, or per project basis. Some companies even charge a reasonable monthly fee. Not only should the marketing service fit your budget, but it should also provide the best possible service in that budget. Research about the Reputation of the Company Sadly the quality of services provided by social media marketing companies vary immensely. There are a lot of fly by night companies which promise big results and fail to deliver. Many of them are involved in SEO marketing. They will promise you thousands of back links to your website and the number one spot on Google, with every keyword. But, they cannot be trusted and you have to protect yourself from getting scammed by such companies. One way to protect yourself is by investigating about the reputation of the company. Researching about their past work and contacting their past users is a good way to find out about their customer feedback. If they have repeat customers who have used their services time and again, then they are sure to provide good social media marketing services. Look at Their past Results The end result is the best way to judge a social media marketing company. The effectiveness of SEO marketing can be judged by their conversion rates. It is the number of site visitors that purchase a product. A good social marketing service will always have high conversion rates. It means that the company is able to deliver targeted traffic to your website, who are interested in buying your products. There is no point in having thousands of visitors, who are not really interested in purchasing your products. The key to finding the right social media marketing service is to look for the best strategy for your business. Be sure to evaluate your needs, before signing up to a marketing company.

Read More : https://medium.com/@gracesmith/social-media-optimization-services-a-need-for-corporate-firms-c32d4dbc3625

The biggest scourge of businesses nowadays is a negative review. Since most of the businesses have a website and a social media presence, there is a huge chance of negative things being written about them on review sites and local listing websites. There could be many people behind such review – an unethical competitor business, a past employee with a grudge, or just someone trying to have lame fun on the internet. But whoever the source may be, even a single such review can be potentially very dangerous and cost your business a number of customers and the reputation that you worked so hard to build. This is precisely why reputation management is absolutely necessary for your business and should always be your priority. Reputation management, or online reputation management (ORM), is the practice of keeping a close watch on what is being written about your brand, its products and service, its customer experiences, or its employees. It also involves reporting any such negative review and pushing it so far behind in the pecking order on Google that no one accesses it, or even removing the link permanently... Read More : http://www.evomantra.com/blog/social-media-marketing/why-reputation-management-is-absolutely-necessary-for-your-website

Ecommerce SEO services are equal to regular SEO services but it includes advertising on search engines, like Google Adwords, PPC (Pay per Click), or Bing Ads and this is what makes all the difference in driving traffic to a website.

Evomantra offers world best class internet marketing services. It contains all aspects of business and internet marketing applications.

Evomantra provides digital marketing services which helps to create a unique presence of your brand online and takes your business to the next level by applying all aspects of internet marketing.