Digital Marketing Agency - EvoMantra

Apart from digital marketing professionals, entrepreneurs too need to work for the promotion of their online businesses. The following article explains some tactics for online business owners.

No matter how hard you work for promoting your online business, the competition will only get tougher. Being a dynamic field, digital marketing has more than enough scope for experimentation and innovation. Coming up with a better strategy than the one used previously, is no big deal for skilled and experienced marketers.

The question that constantly troubles every entrepreneur is “How can I boost my online business?”. Needless to say, the answer is clever online marketing, but there is no precise idea as to how clever it has to be. Your strategy depends on a lot of factors such as the type of industry your business belongs to, target audiences, and the kind of products and services you intend to offer. You can definitely find plenty of information on the basics of digital marketing, but at the same time you need to understand that a successful campaign is the result of proper coordination between a proficient marketing team and a clever entrepreneur. Merely hiring a digital marketing agency in India is not the only task for an online business owner. Here are some other points he/she needs to understand and act upon:

Upselling Can Be Profitable:

Online marketing campaigns are mostly focused on specific audiences. While this strategy usually uplifts the sales, it can result in a loss when the advertisement costs are too high. In such cases, upselling is a good option.

Building Customer Loyalty is Crucial

Nothing makes a customer happy the way a high-quality product or service does, especially when it comes at a reasonable price. Make it a point to ensure a strict adherence to high quality standards for all your products and services. SEO services in India can bring your online business at a higher rank on search engines. Customer satisfaction, however, depends entirely on the quality of your products and services.

You Can Rely on Look-Alike Audiences

Your target audiences, unless they are large, are not going to bring you the profit you expect from your online business. It is thus necessary to study other types of audiences as well. You may find groups that are similar to your target audiences. Such groups can easily expand your clientele.

Social Media Promotion is Important

Social media marketing campaigns may not always work out as planned. The following article explains some fundamental truths about the same.

A digital marketing division today is something you can find in almost every company, regardless of what kind of industry it belongs to. Whether a business makes online sales or not, having an online presence is one of its indispensable needs. A business easily accessible to the huge crowd of Internet users has more chances of attracting potential customers. Online marketing is implemented for this very purpose.

Online marketing or digital marketing as it is often referred to, is a broad term for a group of multiple strategies such as search engine optimization (SEO), pay per click (PPC) advertising and social media optimization. Other strategies include affiliate marketing, remarketing and retargeting, and search and display advertising. Along with SEO and PPC advertising, social media optimization also has gained prominence during the past few years owing to the popularity of social media channels like Twitter, Facebook and LinkedIn. Online business owners today are investing money on social media marketing campaigns run on these channels for the promotion of products and services. Furthermore, anything promoted on social media channels is more likely to be noticed by a user than that promoted on other websites, as these channels are more appealing.

Involving a large number of users, social media channels make it easier for marketers to find their target audiences. Certain factors, however, can result in the failure of social media engagement strategies. While a business owner can blame his/her marketing team for this failure, it may not always be responsible for the same.

To understand the true nature of social media campaigns, one needs to know the following fundamental truths about it:

Involvement in Top Channels is Essential Unless you have an account in all the top social media channels and perform enough activities on each account, social media monitoring services will be of no use to you. Presence on each and every channel is critical for your social media campaigns to succeed.

You Need to Work from a Real User Perspective The social media account created for your company might be based on a business motive, but other users many of whom might be your potential customers, should not be aware of it. Any promotional posts shared should look like those shared by an ordinary user and not by the brand itself.

Running both search and display ads is not quite a productive practice in PPC advertising. The following article explains when to run these.  

If the world was a vehicle, digital marketing would definitely be one of its wheels today. Doing pretty much anything would be extremely tedious and time-consuming without online means for the same. An example as simple as shopping would suffice to explain this - unless you have access to an online shopping portal, you will have a hard time visiting shops personally to find exactly what you need. An online portal on the other hand, allows you to place orders for the desired products and have them delivered at your residence or even workplace. Furthermore, you have the liberty to choose between different modes of payment.

While the creation of a successful online shopping portal or any other website with a purpose for that matter, has the intelligence of web developers and designers behind it, the ease of accessing these websites and portals is attributed to online marketers. Implementing a multitude of strategies, one of them being pay per click (PPC) advertising, these marketers improve the visibility of online businesses. PPC mainly involves ad copies with a charge for every click on them. The clicks bring visitors to the concerned website thus increasing the chances of a sale.

Businesses implementing PPC advertising, often get their strategy analyzed by consultants, with the intention of knowing whether everything is going as planned or not. While the pain points vary among different PPC campaigns, one can trace many of their problems back to one mistake, that is using search and display advertising services simultaneously. If continued for a long time, this practice can wreak havoc on your PPC strategy.

Instead of using the same strategy for search and display advertising, you can center your attention on one of these. 

You can go for display advertising services when:

You want to create familiarity with your brand: Display network is often leveraged by marketers for promoting brands. This network provides them several opportunities to reach target audiences.  

Sales Process Takes Too Long: If customers are not buying your products immediately, you need to make sure that these products stay visible to them. Display advertising will help you with that.

Search advertising services on the other hand, should be availed when:

Your Budget is Low: When your budget for marketing is pretty low, search advertising works best for running your PPC campaigns. 

One may get acquainted with all the basics of PPC advertising but only experienced professionals excel in it. The following article explains the mistakes people are likely to make while running PPC campaigns on their own.

“Give the least and get the most” is most likely the secret motto of nearly every entrepreneur out there. If a single person somehow developed the potential of doing what hundreds of employees accomplish together, he/she would certainly give it a shot. Unfortunately, that is just a distant dream. People need jobs for a living and the rich need these people to get things done so that they can make a fortune. All of this has manifested itself as a never-ending imaginary wheel driven by money.

All the economy talks aside, we see a whole lot of websites selling items these days, thanks to the Internet, web technologies and of course, to digital marketing that brings the right sellers closer to us when we search for things to buy. Terms like SEO (Search Engine Optimization) and PPC(Pay Per Click) advertising should definitely ring a bell in the minds of those who already know an whole lot about digital marketing. Those who are still unaware, should know that these are some of the most popular digital marketing strategies used for the promotion of online businesses. That makes it clear why entrepreneurs avail SEO and PPC services in India. It is all about bringing what you have to offer to the notice of those who are willing to buy.

Things are done best by people who know them best. There is no perspective that can negate this statement. Seeing how a carpenter crafts furniture from logs of wood for one day doesn’t make me fit for that profession. May be it will take a few years to learn it but how does that help when I want my furniture now? Professionals have a certain importance - an avid learner may gain an average level of knowledge about every job he/she comes across but only professionals are best at their job. That being said, hiring professional online advertising services in India for your business will always be a better option than taking those responsibilities on your shoulders.

Despite knowing what incomplete knowledge can result in, some entrepreneurs driven by either greed or self-pride, try to do the job of a pay per click advertising company all by themselves, and end up making the following mistakes:

Placing a Bid too Low Be it PPC or display advertising services, there is a certain bid involved in those. Without the guidance of a professional, you may end up bidding to an unreasonable minimum, which is not exactly profitable.

Certain keyword research flaws can ruin your entire SEO strategy. The following article explains some of these flaws.

If SEO, that is Search Engine optimization, is your first choice as a marketing tool for your online business, figuring out the popular keywords and targeting is the first step towards success. The keywords targeted by you need to be relevant to the phrases actively searched for by users. Targeting the wrong keywords, you will only end up cutting down the traffic on your website, not to mention the considerable loss of money and time.

While the idea behind SEO strategy is quite clear, not many people are proficient at implementing it practically. Not only does it need a minimum of three to four tools, but also the membership for using these tools and a vast relevant experience. With these considerations in mind, most companies rely on external sources for professional SEO marketing services in India.

An SEO company, while often underestimated by some companies who have their own team of SEO professionals, proves to be a great aide for online businesses. A start-up, for instance, may not generate enough revenue to pay in-house SEO executives every month. Owners of such start-ups thus prefer to hire external search engine optimization services on a contract basis. Not only is this alternative cheaper but also more yielding as external SEO companies, intending to maintain a good image and reputation, put in a great deal of effort, unlike most of the in-house executives.  

It is definitely a lucrative option for you to hire SEO services in India, but at the same time you need to monitor the strategy and make sure that certain mistakes such as those mentioned below never happen during the course of the process:

Neglecting AdWords Value of Keywords AdWords has certain metrics for assigning value to the keywords. Needless to say, the value will vary among keywords. This value plays a vital role in local SEO services and thus needs to be estimated for every relevant keyword. Some marketers, however, skip the part where this value is determined.

Ignoring Click-Through Rates To achieve a better ranking on search engines, you need to carefully observe your click -through rates. Failing to do the same, you will only end up skipping a lot of keywords that can bring a significant website traffic.

The confusion between website design and website development is quite common among laymen. The following article clearly explains the difference between the two.  

Those unaware of the  basics of information technology often confuse website design with website development. It does not seem like a big deal but when it comes to availing services related to either of the two, you definitely need to know the difference. Unless you know everything about a particular job, you won't be able to figure out whether it is necessary to hire a professional for that job or not. The situation can result in two consequences – either you will end up paying more than required for a simple job or the job will not be completed perfectly.

The consequences mentioned above are certainly not what you want. It is thus better to know what website development services and website design services are all about.

When you start searching for web technology professionals in order to get a project done, you will come across many people who describe themselves as “web designer and developer”. As the description suggests, these people are well-versed in both website design and website development. Hiring one of these professionals will save you a lot of time and effort as both design and development tasks can be taken care of by the same person. Nowadays, a large number of companies are availing website design and development services in India. While some of these companies are involved in e-commerce, some others need a website just to interact with their clients and business associates. Whatever be the purpose, having a robust and visually appealing website has become an indispensable requirement for businesses today.

The following sections explain the basics of website design and website development, thus making it easier for you to choose the services you need:

Website design is primarily characterized by the following points:

A web designer concentrates only on the look of a website and the way users interact with it. 

The skills required for one to be a website designer include  a basic sense of design and excellence in HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), mobile support, SEO, JavaScript and AJAX.

A website designer usually excels in graphic design, information flow and color scheming.

Besides focusing on visual elements of a website, a designer also improves user experience.

Those looking forward to avail website design services in India need to consider the above-mentioned points.

Website development is best described by the following points:

Website development tasks are usually carried out by professionals well-versed in PHP, Java, .NET, Perl, Python and C++. 

A website developer creates the links between different web pages as well as the connection between the website and database.

Read further to know about some of the latest social media updates.

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EvoMantra is an agency in india offering digital marketing solutions and services. We specialise in paid search, pay-per click, social media marketing, SEO, web design and development

To be successful on the SEO front, e-commerce websites need some specific design strategies as well. The following article explains some useful design trends for these websites.

With the worlds of SEO and e-commerce website design slowly merging together, developers have come up with certain design elements that can create a good impact on the SEO of the website that is being designed. SEO professionals as a result, are getting a great deal of benefits from such design elements as they are able to build an excellent reputation for their website using these.

Even designers find the incorporation of SEO-friendly elements useful. Having started from Flash, these designers have now moved on to CSS and other markup languages that are used for publishing content. E-commerce website services as a result, have become much more innovative and productive than before.

E-commerce website development today focuses on multiple aspects, user experience being the most important among them. Every e-commerce web design company in India today aims at creating a website portal that can keep users engaged with the help of features such as smooth navigation and organized product categories to ease the search process. Unless a customer has a good experience browsing through your website, you can't expect him/her to purchase something from it.

Even the content on an e-commerce website is an important factor determining its success. Poor quality content is bound to fail in rendering the expected website traffic. It will rather drive people away from your website. Publishing quality content is thus one of the most important steps in e-commerce web development in India.

Owing to the technological advancements during the past few years, e-commerce website development has taken several big steps forward. There are now certain trends a business needs to follow in order to utilize e-commerce web development services to the fullest. The following section explains some of those trends:

Convey Emotions Through the Design: Web designers are often judged on the basis of how quickly and efficiently they can finish the projects assigned to them. The real talent of these designers, however, lies in imprinting emotions on users with their engaging website design. Creating such designs is now considered as a great practice in SEO as well. With these designs, users will get product information and at the same time they will be impressed by the brand's humor depicted through the design.

Make Users Participate As Much As Possible If a user is having a great experience on your website, that experience needs to be shared with others. This is possible only when the user participates in several activities on your website. You can provide users with badges, points and incentives to encourage them.

Besides what you learn from the online marketing company you hire, there are some other tips you should know. 

The success of paid search marketing for an online business is determined by certain parameters. The following article explains some of the important ones among those.

Being successful in the online market is like a never ending war. Instead of two sides, there are numerous sides involved in this war, each of which has an equal chance of winning. It's just about using the right weapon at the right time and knowing which competitors are running out of weapons. The weapons here refer to the online marketing strategies such as search engine optimization (SEO), pay per click (PPC) advertising and social media optimization (SMO).

If you have already availed paid search advertising services, you must be knowing that there are several metrics to track and analyze your strategy. Considering each and every metric, you are likely to get overwhelmed and confused. Owing to the limited bandwidth, experts have shortened the list. Now only a selected few parameters are used to evaluate the strategy.

Using the most commonly chosen parameters is surely beneficial, but that does not mean that the other parameters are to be ignored completely. The point here, is that, a pay per click advertising company can rely on these parameters in a scenario where it needs to get the most out of the strategy within a minimal amount of time. Some of the important parameters have been explained below:

Keyword Relevance

Google PPC services are always monitored and evaluated by the search engine Google itself. It makes sure that the keywords used in the strategy are relevant to what people search for. It does so with the help of a metric known as Quality Score. This metric is estimated using many factors such as click through rate (CTR), landing page quality and keyword relevance. Unless the Quality Score is good enough, you cannot assume that your strategy has turned out to be successful.  

Number of Click-Throughs

According to search advertising experts, click through rate (CTR) happens to be the parameter that gets maximum attention when a PPC strategy is being evaluated. Some of the reasons for the same include:

It is used to determine Quality Score which is a crucial metric for keyword relevance

It helps one determine how relevant the ads are to what the users are looking for.

A low CTR indicates that either your choice of keywords is bad or your ads are not creative enough.

Rate of Conversion

With the help of conversion rate, you will get to know how many people visited your website by clicking your ads and completed the action you desire on your landing page. It is thus an important metric for evaluating paid search strategies. 

EvoMantra offers excellent paid search advertising services that greatly enhance the digital marketing potential of a brand or label. Availing these services time and again, our clients have reaped a lot of benefits. The in-depth knowledge and vast experience of professionals at EvoMantra makes it a reliable pay per click advertising company.

UI and UX designs are now on the priority list of online businesses. The following article gives a brief overview of these designs.

The world is changing consistently and so are the technologies used by humans. The need for a new gadget is created every time an old one runs its course. At one point of time, establishing an ordinary Internet connection used to be so tedious that it took several hours for one to finally have access to a search engine, not to mention the disturbing noise on landline phones generated because of the connection. With the introduction of Wifi, the motto has changed to “no wires, no noise” Furthermore, even mobile devices such as smartphones and tablets can be connected to the Internet either through Wifi or through the data usage schemes offered by telecom companies.

Some of the latest innovations in technologies have not only increased the productivity of gadgets but also have added to the convenience of users. Earlier browsing through websites on personal computers, people are now doing the same through mobile devices. This transition has brought up a great challenge for software companies to face. Web design professionals today have to make sure that a user experience on a mobile device turns out to be as good as that on a personal computer. This is where the need for UI and UX design services arises. Before hiring these services, however, one needs to know what they are about so that he/she can make best use of these services. Nowadays, almost every company involved in online business avails these services from highly skilled professionals.

The following section gives an overview of both UX and UI website design:

UX Design

The term UX Design means User Experience Design, also abbreviated as UED. The process here is mainly focused on enhancing the satisfaction of customers and making them loyal, by offering user-friendly features in the product. The better the UX design is, the more pleased the customers will be on interacting with the product. UX website design services usually involve a set of strategies such as:

Analyzing the customers

Doing a research on competitors

Defining the structure of the product

Developing the content

Creating wireframes and prototypes

Testing the product

Planning the development process.

Collaborating with developers and UI designers

Keeping a track of the goals achieved

Detailed product analysis

UI Design

The term UI Design is used to imply User Interface Design. This process transforms the content, layout, research and other aspects of product development into an impressive, informative and responsive user experience. Like UX Design, UI website development services too involve a set of strategies such as:

Analyzing customers

Research on designs

Graphic development and branding

Creating user guides

Adding animations

Ensuring compatibility with different screen sizes