Festive Legacy meets Everyday Progress! JGP Jewellers and ADbhoot launch new jewellery campaign
Mumbai, 6th October 2025: Ahead of the Diwali season, Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled a heartwarming new campaign in partnership with ADbhoot. Titled “Result”, the film offers a refreshing and progressive take on how Indian families see relationships, roles, and the meaning of jewellery today. https://youtu.be/hbx2SkZmEGI?si=AApRacp9wXZyf2QE Breaking away from conventional jewellery advertising, the narrative gently challenges stereotypes, portraying a modern Indian family where love, trust, and equality shine through. With a quiet but powerful gesture, the campaign redefines what it means to honour one another — positioning jewellery as more than ritualistic adornment, but as a symbol of everyday pride, identity, and confidence. The campaign features a stellar cast led by National Award-winning actor Jitendra Joshi, along with Madhurani Gokhale, Sai Godbole, Pradeep Welankar and Rajani Welankar. Their authentic performances lend depth and emotion to the story, making it a moving and memorable celebration ahead of the festive season. Reflecting on the campaign, Vaibhav Pandit, Founder & Creative Director, ADbhoot, said: “With Result, we wanted to move away from the predictable tropes of jewellery advertising. Instead of confining rituals to women alone, we flipped the narrative — creating a story that reflects confidence, equality and quiet progress within a modern Indian family, while staying rooted in cultural emotion.” Anand Pednekar, Director, JGP Jewellers, added: “At JGP Jewellers, we believe jewellery is not just an adornment, it mirrors life’s milestones and the values we hold dear. This campaign reflects how families today celebrate each other, with women at the heart of that progress. ADbhoot has beautifully brought this thought alive, blending tradition with a progressive outlook that defines who we are as a brand.” Watch the campaign here :https://www.youtube.com/watch?v=hbx2SkZmEGI About Jagannath Gangaram Pednekar (JGP) Jewellers: The first branch of JGP Jewellers was opened in Dadar West, Mumbai in 1965. JGP Jewellers is one of Mumbai’s most trusted jewellery brands. Known for blending timeless craftsmanship with modern design, JGP offers collections that are authentic, versatile, and crafted to celebrate both tradition and everyday living. About ADbhoot ADbhoot is a renowned creative agency known for its innovative and unconventional approach to advertising. With a commitment to originality and impactful storytelling, ADbhoot partners with brands to create memorable campaigns that engage and inspire. FOR MORE BLOGS - beyondthepunchlines.com Read the full article
