#eventech

Mobile Event Apps become the expected event essential According to a recent Pew Research study, over half of all Americans own smartphones, which makes it easier to connect with your attendees than ever before. Mobile event apps drive attendee engagement, deliver real time event information, host multimedia content, and promote social networking in a convenient and familiar interface. Attendees expect to access everything they need in the palm of their hands—it’s the new normal. Leading meeting professionals are realizing that mobile apps are no longer a ‘nice to have’ but an event essential. Single-Function Point Solutions continue to fade Professionals in the meetings and events industry work at a frenetic pace, constantly multitasking and squeezing every last ounce of productivity into the day. If they want to work more efficiently and innovatively, time spent transferring information between separate systems that all handle parts of the event cycle is time lost. It doesn’t make sense to use a different provider for your attendee database, event website and email marketing needs. Professionals will look to platform solutions inclusive of all technology and integrations needed to manage event workflow from start to finish. Ready to start using a project management software to help simplify your events? We recommend Asana is a free project management software that can help you get all your information into one place.  Executive Demand for Actionable Analytics The economy is recovering, and meeting spend is on the rise, but the recession has ushered in a new era of accountability. It’s made many organizations more attentive when it comes to what they spend and why they spend it. Event planners need to adopt the right analytic and reporting technology to defend their events with verifiable, tangible data. Organizational leadership will demand to know how events are generating a return on investment. Event Management joins the Marketing Cloud Events are the second leading channel for lead generation, coming just behind website traffic. To maximize this important channel, marketers require better solutions for tracking exactly how events impact revenue. This means event management solutions need to integrate with CRM, web conferencing and marketing automation software to help organizations track customer behavior throughout the entire customer lifecycle.