#esov

セレジア・ユピティリア icons. (>_<。)

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So you’re increasing your advertising investment this year, right? Right? In many companies the bean counters are pushing back on marketing investment decisions, seeing it as wasteful spend by characters who struggle with basic arithmetic. While that’s sadly far too true in our profession, cutting investment heading into this recession is short-sided and it’s easy to explain. I can’t recall…