In 1950, Joseph Mankiewicz's one-two punch of NO WAY OUT and ALL ABOUT EVE was a monumental professional achievement, coming just after his Oscar wins for writing and directing the 1949 film A LETTER TO THREE WIVES. Fox had a major, multi-Oscar-winning auteur on its hands, and the ad campaigns that they created/allowed for EVE and (especially) NO WAY OUT, were just as significant in of the evolution of Hollywood film poster design. The classic ALL ABOUT EVE 1 Sheet was a major, modern step beyond the typical painterly/illustrative style of previous prestige studio films, and with NO WAY OUT, the modern era in U.S. film poster design really began in earnest. #SaulBass, #ErikNitsche and #PaulRand each designed posters for the film, and Rand's 1 Sheet - which is finally back in stock at filmartgallery.com - is one of the most stunning posters ever used by a major Hollywood studio. https://www.instagram.com/p/BuiqhTzFBPL/?utm_source=ig_tumblr_share&igshid=1bw514sek9k2p