#eric pierre

Smart Sorry for Car Parks only big enough for Smart ForTwo @smart_worldwide in campaign designed @clmbbdo @laurenweb

Mercedes Benz France is promoting the release of the new Smart ForTwo with “Sorry” (Désolé), an integrated advertising campaign focused on the car’s capacity to park where others can’t. Featuring Brenda Lee’s 1960 hit song “I’m Sorry”, the two commercials in the campaign show competitors in the small car market attempting and failing to park where a Smart car (ForTwo or ForFour) has succeeded.…

THE CHARGE

Recently I had the opportunity to visit the 2011 Veolia Environnement Wildlife Photographer of the Year exhibition which is owned by the Natural History Museum and BBC Wildlife Magazine. Here is another photo from that exhibition.

PHOTO NOTES

Eric had been tracking Arctic wolves on Victoria Island, Canada, when his guide spotted a herd of muskoxen some 5 kilometres (3 miles) away. Approaching, Eric could see that the herd was nervous, probably because wolves were also on its trail. So he made a detour and stopped about 1km (half a mile) away upwind. Suddenly, he realized that the herd was now running towards them, oblivious of them. 'I've seen muskoxen run away,' says Eric. 'I've seen them react to a threat by forming a circle, and I've even seen a male charge. But I've never seen a herd spread out into a charging line like this. I could hear the thundering of their hooves. It was one of those situations where it really mattered that I made the right choice between technical accuracy, aesthetics - and security.'

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I think this is one of the best wildlife photos I've seen......being a snow lover 'n' all.   

It's called 'The Charge'.

The photographer, Eric Pierre, had been tracking Arctic wolves on Victoria Island, Canada, when his guide spotted a herd of muskoxen three miles away.  Eric approached the herd at a safe distance to try and get a photo......but quickly realised they had been spooked and were charging in his direction, oblivious to his presence.

Eric said this about his photo:

"I’ve seen muskoxen run away.  I’ve seen them react to a threat by forming a circle, and I’ve even seen a male charge. But I’ve never seen a herd spread out into a charging line like this. I could hear the thundering of their hooves. It was one of those situations where it really mattered that I made the right choice between technical accuracy, aesthetics and security."

I'm sure you'll agree the result is fantastic.  You get a real sense of power, panic and the invisible threat of the wolves. 

It's just one of the many commended photos that will feature in the Wildlife Photographer of the Year exhibition at London's Natural History Museum.  It opens on 21st October 2011 before embarking on a national and international tour.

You can find out more about the exhibition and see some of the other photos at the official website.