Apr 26, 2016
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior director of product management at Amobee. Gone are the days when an advertiser’s primary brand-safety concern was to guarantee that its campaign would be delivered in a... Continue reading »
Brand safety is not a problem that can be fixed with a “set it and forget it” mentality. There is no quick fix or one-size-fits-all solution; ad fraud is everyone’s problem and we should all be held accountable. However, action speaks louder than words.
