90% of the time the most troublesome piece for any Marketing professional is the relevancy and data correctness of their existing in-house databases Most commonly faced pain points are:
Most commonly faced pain points are - --
Unorganized, stale or redundant existing data: resulting high email bounces and Call-drop rates as well as; time wasted on cleaning huge amount of data
Failure to understand and build your ‘ideal buyer profiles’
Inadequate information on your customers, competitors, influencers, etc.
Not being up-to-date with the latest happenings in industries
Nonalignment of Sales & Marketing processes; resulting low-quality leads
No proper prioritization of Prospect data: not knowing who to target first
Lack of ability to vindicate the marketing spend = on acquiring contact data
