#engineeringtomarketing

So Today I want to write a bit about a NEW discovery and boy am I excited.

I was really going to commit to the whole Nutrition/Dietician path the other day because I thought that was the right path for me, but that’s before I searched up what Product Marketers do. Honestly, I had no clue what advertising or marketing people did in there careers, the only person I knew that went into advertising was Chandler from Friends...so yeah that was my only reference. I didn’t know what skills, aptitudes, or interests lead to a career in marketing.

But, after researching and reading some online articles, I think I have an alright understanding of it now. Marketing and Advertising was suggested as a possible career consideration that would utilize my ideaphoria aptitudes. I kind of just skimmed over that recommendation because well...what the fuck really was marketing...didn’t know what that was and didn’t sound that interesting.

Well...good thing I changed my mind and my curiosity came into play. I looked it up and actually, actually it is quite the opposite from what I had thought. It is incredibly interesting and basically utilizes every fucking thing I had ever been interested in.

So let me start off with why.

Product Marketers are very people oriented and have to possess an aptitude for communication. I notice I’m very good with that. Whether I try or not. As long as I’m even better when I’m trying to work towards a goal. For instance, I know I’m good at marketing myself. I read on an article that in order to be a good marketer, you have to first be able to market yourself. Oh and boy can I market myself. You know how I proved that. I had 13 offers for internships and co-ops this past year. I nearly received an offer for every company I interviewed with (only rejected by the ones I absolutely failed the technical interview because I’ll admit I didn’t know what the fuck I was talking about). But all of the other companies that interviewed me and asked me generally to solve simply technical problems and talk about past projects, I received an offer.

I actually got so good at reading people/interviewers that I knew when I would recieve an offer. Most of the time, I knew I would. It was something I could just sense. Honestly, I’m not here to brag, but just want to inform you that aptitudes really do mean something. Although some of my likability and personable traits were developed, they were developed because I read and listened to audio books that were genuinly interesting to me. Therefore, I was able to pick up and learn their tactics very well. I applied these tactics to my life and wahh laa...I became a very likeable and marketable person!

If you want to grow in this manner, I’d suggest reading and listening to self-help and self-improvement books. I always was curious why I was drawn to these books, but now I know. I’m definitely a self-improvement junkie and love learning about tactics to persuade people into doing things. It’s very enjoyable and fascinating. So these things definitely are naturally appealing to me, therefore leading me to pick up these skills quite quickly. Once I learn them, I notice that I just apply them to myself quite automatically.

It’s funny, this is kind of a side track, but the first time I listened to Dale Carneige’s “How to Win Friends and Influence People” I was so shocked at how these little things affect our entire life. It was just so easy for me to understand. It was actually the First self-help book I listened to and boy did it lead to many others. I actually listened to it about maybe 5-6 times now. Every time, it still fascinates me the little tips and tricks that people should apply to there lives.

So anyways back to marketing...I know that I would make a great product marketer because of the skills that are required.

Communication, Likeability, marketing individuality all CHECK.

next is the challenge, long hours, and travel.

Ordinary people might see these as putt offs, but those things are so appealing to me. I know I’m a workaholic. I’ll put all the time and energy into my work if I enjoy it and I don’t give a fuck about anything else. Hell even if I made a goal for myself and I don’t enjoy it I’ll still dedicate my energy to it. That’s just something about me I am aware of. I’m a dedicated person. I also know I’m a very disciplined person, this meaning even if something doesn’t come easy I will still put all the energy and sweat into reaching my goal. I proved this with my dedication to Electrical Engineering. Honestly, I knew that EE wasn’t for me last year, but decided to keep going because quite frankly, I didn’t know what else to pursue. I thought I’d find it later after working for awhile. But now I know, I am destined to be a marketer.

Travel and long hours. No problemo. I love traveling and long hours are my forte. Especially for something I love.

Next is ideas, oh boy. You bet your ass I can generate ideas. I can generate ideas like no fucking other. Sometimes I want to not generate ideas but they just come and I have to work so fucking hard to meditate it’s not even funny, but I did it and know I can overcome anything. Ideas. No problemo

The only part that is a con for me right now is getting into the position I want. I know with my EE undergraduate degree I can easily move into marketing. I mean what the fuck an engineer that actually wants to go into marketing. hah isn’t it supposed to be the other way around. Well. Right now I know that is something that interests me and know I will excel in. Also it’s a risk and I need to take more risks to be honest. So my next steps are to minor in marketing at my University, and improve on my Psychology, Business, and Marketing knowledge. Therefore, once I land a position at a company I can have a strong foundation. I applied for a marketing minor, but don’t know if it’s too late to get into the program. If I don’t get in, I don't’ mind at all.