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Expedition Wisconsin - Final Promotional Video

I just finished a faux-website using image maps (instead of an interactive PDF) and will be screen capturing it tonight to create my video.

8) Please provide any other comments or suggestions. I really liked the website and would definitely use it if it were real!

Summer Songs I really like the feel of this song. No easy intro though.

1) Were you able to understand the purpose of the website after quickly browsing? What do you believe the website is about? On the homepage, perhaps it's only because I can't see the video that will be playing on the home screen, but I don't get a true sense of what the site is really about. I do get a bit of a sense by seeing the "our expeditions" option in the navigation bar, but below the video, perhaps it might be beneficial to have a brief "about me" sort of paragraph? It might help new users understand better instead of them going in blind? Especially if they have a computer that doesn't play videos well, or they don't have time to watch a video etc. However, as I was browsing things became more clear. I understand you can pick a destination, and add it to your trip planner, along with events, recipes and games. The website is focused on making trip planning, specifically for outdoor vacations in Wisconsin, more accessible, understandable, and less stressful. 2) What emotions did you feel while testing the website? While testing the website there was a sense of understanding and ease I suppose? The check-boxes section for each category is something that I understand and feel comfortable with using, and I appreciated each section going into more detail regarding the structure of my hypothetical trip. 3.) Would you use this website to find activities and/or plan trips? As a fan of camping, I would definitely use this for those outdoor trips. It would probably make the process a lot easier and less stressful so we can get on the road without feeling anxious (or at least less anxious). Because I'm a young adult, I may not use it to find games though, but in the future were I to have a hypothetical family I sure would :) 4. Did you notice and understand the search filtering options? If they were on a functioning website, would you find these filter categories useful (ex. Type, Age Range, WI Region)? Yes and yes. 5.) Did you feel like anything was missing while browsing the site that could make your experience better? Please describe? Perhaps a really brief subhead for each of the main navigation links, once you're on that main page? Like when you click on games, and get to the games page have something written like "Find fun games to play while on vacation!" 6.) Were there any features of this website that stood out to you as being unique or particularly useful? Please explain. The filtering options are great, easily understandable, and in an easy-to-see place. I think that the illustrations add a nice touch, alongside the wood background. I really like how this website is bringing the planning aspect to the outdoors. You don't really have any outdoor vacation planning websites, and because I haven't actually EVER encountered any, I think that this is really unique and would make strangers to the outdoors more comfortable with planning that sort of vacation. 7) Do you have children? If so, what age(s)? No children. 8) Please provide any other comments or suggestions. Everything is looking great! The functionality is there, and the links seem to all be working. The only teeny, tiny thing that bothers me is the line separating the navigation from the main content pages. It's probably just a preference thing, but I'm not digging the lines above and below the dashed line. I think that I just want them to be without that top and bottom line because the dashed lines interacting with your navigation don't have a top and bottom line. I also think you could carry the illustrations into the navigation area just a bit, especially in the top area, to create a sort of encompassing border. When going through your links, in the games section, the only "+" button that worked was for the top option: the scavenger hunt. I don't know if this was intentional, but because in the destinations, events and recipes sections allow you to click on all "+" buttons, I think that should also be applied to your Games section. It would be nice to have a "forgot password" option when signing in. (Where you send their password back to them via e-mail). Also nice to have a "sign up" button next to the "Create password" area of the sign in box. Again, everything is looking really nice, and I think that this website is definitely family friendly.

The Brief: Format: Personality Profile / Product Demo Title: Expedition Wisconsin Intro/Demo Intended Audience: Young parents on a tight budget, looking to have an affordable, memorable, and family-friendly vacation. The Message: The message is to show the value of outdoor/nature-based vacation and demonstrate this online resource to plan these vacations. The Cast of Characters: A collection of all types of people, the website. The Hero: The user(s) shown in montage. The Heroes World: Taking place on-screen and briefly in the homes of the characters. Obstacles for Hero to Overcome: To easily plan a memorable vacation. Logistics & Technical: Collect multiple people to share their vacation and/or planning experiences      Create questions      Skype interviews      In-person interviews Find screen capturing software to record website navigation Questions: 1. What are your goals or marketing objectives? To promote and spark interest in ExpeditionWisconsin.com 2. Who are your target audiences? Young parents on a tight budget, looking to have an affordable, memorable, and family-friendly vacation. 3. What sort of content does your audience find useful or entertaining? 4. How would you like to affect the social media conversation (e.g. what would you like people to be saying about you)? We would like for people to say that this is a helpful and easy-to-use resource. 5. Are there any current consumer impressions that you want to capitalize on, challenge or overcome? Consumers may find this type of vacationing boring or difficult. 6. How would you define the brand experience the media should convey? Fun, adventurous, easy. 7. Is there any relevant background information, history or other issues relating to your product or brand that you would like to share with us? 8. Is there any market research you’d like to share with us? The current Wisconsin travel websites do not focus on this particular group/cause. 9. To what extent are you seeking a measurable action on the part of your customers vs. an overall branding experience? 10. If you are looking for a measurable action, what sort? Making a purchase? Requesting a catalog? Subscribing to your email list? Creating an account, therefore creating expeditions. 11. Where will the media be placed? Your corporate web site? Social networks? Video sharing sites (such as YouTube)? Podcasts? DVD’s? Design Entrepreneurial Showcase 12. Do you currently use video on your site or for social media marketing social media? If so, how? N/A 13. Do you plan on doing any paid advertising or paid PR to draw attention to this media? No. 14. What social media and e-mail assets do you currently possess? None. 15. Is there any specific data or metrics that you would like us to collect or measure? N/A 16. Are there any existing marketing partners (advertising agencies, social media marketing firms, PR groups) that we may collaborate with? N/A 17. Do you have any unique assets or attributes that we might wish to utilize in this project? Trip planning feature, events, activities.

I've been working on this, but here's a link just in case you can't get to it through our Pinterest friendship.