#enderasure

The takedown of the CW for all their racism, queerphobia, ableism, and sexualization of teens.

If you want to contribute to the takedown of the CW, please unfollow all of their accounts, stop engaging their accounts and using their hashtags, stop watching their shows live and on streaming services, uninstall their apps, and stop buying merch from them directly. This will hurt them by devaluing their shows. Idealy, cutting out WB property entirely would be good (and CBS, tbh).

We can't let them get away with what they have been doing anymore.

Supernatural told us who the bad guys were: The Network. In honor of the fight Supernatural tried, but failed to win, let's finish it, and take the Rancid Nutwork down.

This was not a program greenlit with queer leads, its audiences were fraught and miscalculated, and it was playing by a different rulebook from the seeming contemporaries ten years its junior that are afforded queerness with varying privilege. Supernatural was playing a sophisticated, risky game. Push the subtextual restraints until they break. Hold the pieces up to the world’s eyes. Dare it to put them back.

S&L coming in about the same place Walker did first night, 0.37. At a glance the demos are very similar. (Left S&L right Walker). S&L lacks younger demo Walker quickly drained but has stronger middle aged demo. The difference is the 50+ that doesn't effect live.

This is what I mean when I say 50+ doesn't effect live but it's where the higher viewership value in raw audience came in for Walker which is why it had the inflated numbers with shit ratings. That means audience losses in S&L will more directly affect live as a general statement. #IStandWithNadria may have actually affected retention by the look of last night so we'll see.

We actually saw dozens of non-fandom people climbing in abroad once it got trending saying “I watched/wanted to watch but I’m not going to now”, so it had an effect--and we’re planning on doing it again.

As a reminder, shows generally lose about 15% of their demo in the first 3 episodes. The question is if it loses more than that. #IStandWithNadria folks may want to consider scheduling 5 tweets each at 7PM EST Tues Mar 2 to sound off in a clap, since last time it was organic. The #IStandWithNadria tag just kinda popped up on impulse since we hadn’t been able to organize in a meaningful way due to life issues, even if we had planned to do something.

If everyone climbing into #IStandWithNadria across multiple fandoms involved scheduled 5 tweets for Mar 2 7PMEST with the tag & info, one could easily skyrocket it. So send to your moots & GCs. I sure will.

Whether you’re just anti-CW and want them to crash and burn (since this is gonna be their money maker with Walker already chugging out and it has MUCH higher production value)-- or someone genuinely interested in this kind of thing because Nadria was done dirty-- consider going to tweetdeck/hootsuite and scheduling tweets.

I highly suggest one of your scheduled tweets be a tagged linkdrop to this thread--and to actually include #SupermanandLois on it--one and only one use the official tag on. It’s a new show, so it’s going to trend. We’re not going to be able to stop it. But we are going to be able to catch inbound fans and flip them the way we did night one.  Anyway a QT to a thread that could catch attention:

https://twitter.com/Warbamf/status/1364491280810582016

So schedule #SupermanAndLois #IStandWithNadria https://twitter.com/Warbamf/status/1364491280810582016

Mar 2 7PM EST.

After that do not use the S&L tag at all. All other scheduled tweets (please schedule at least 5 and, if you’re up to it, 5 every 15 minutes for a few hours) with #IStandWithNadria. Also consider following enderasure on twitter. They’ve got more news updates coming.

We like, did a popup trend last night and did some real good and had some real impact. So let’s do #IStandWithNadria again next week and keep being heard until this crap-ass network has accountability to how it treats marginalized groups.

PLEASE consider reblogging this far and wide and if you schedule tweets, leave me a note in the comments so I can start tracking it and estimating what kind of clap we can sound off for Nadria.

Feel free to use pre-existing stuff in the tags from the first trend night for your scheduling

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Nadria was fired for being like “uh, maybe we shouldn’t make all of our villains black? And our only black characters villains? Or make jokes about me too?” and is a WOC.

This is CW’s new Superman and Lois show. It’s what they’re hinging their future on, especially with Walker already starting to drag.

You may want to check out #IStandWithNadria

--it’s been going pretty strong all night, and actually flipped some viewers we’ve never spoken with in our life.

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Nadria was fired for being like “uh, maybe we shouldn’t make all of our villains black? And our only black characters villains? Or make jokes about me too?” and is a WOC.

This is CW’s new Superman and Lois show. It’s what they’re hinging their future on, especially with Walker already starting to drag. 

I’ve collected a thread of articles to share widely as well:

https://twitter.com/Warbamf/status/1364424244101222403

That’s like 30 easy RTs for it that will count as tweets, or make your own threads around each of them. Consider scheduling several for next week as well around 7EST. (Tuesday March 2nd; this post is made Feb 23 2021).

Share this, boost this. Get in the thread, RT it so Europe wakes up to it, or if you’re European climb in once you’re up and keep it going, because it’s actually working.

Make sure nobody misses this. Make it reach far and wide. Make this kind of bullshit stop.

This is gonna be the last walker run for... at least a while. The messaging is out there, but we’re doing one last push for the fundraiser;

After this, a positive-energy Feb 13 V-Day one is in the works and an infographic for it should be available in a few days--that one will include fic challenges for certain SPN ships and a few other things for everyone to really get fandom morale up. It will also include a fundraiser, but a different one for LGBT groups.

Easy access RAICES fundraiser for TheWhiteWalker: https://www.classy.org/fundraiser/3102602 

The spouse and his parents (all midwesterners from a red state) loved the original w*lker. None care to watch the reboot. His parents heard about Jared’s take on kids in cages and, I quote: “original walker wouldn’t have been that divided” and the spouses reaction was “...is jared a moron.”

YIKES.

Well good news folks, for one.

Part one: we hit 3,500 raised, tonight.

Part two: Trend values (for us and for Walker)

While tracking our various tags (dark purple is #Walker, light purple is #harmed, bright magenta is #walkawaytexasranger), one: we actually shattered in engagement, especially considering they’re still getting big lifts from official accounts.

For those who DO hope Walker starts to feel a crunch: I took this at 9:30 CST, give or take. Or an hour and a half after the episode ended. The far left side peak you see is it declining from the actual episode airing. You may notice today’s highs for the show actually reflect the lows from between east/west coast airings last week. 

Another note: Seems like someone’s catching on, and #WalkAwayTexasRanger stopped autofilling on mobile devices. When you typed WA before, it would pop it up above walker family (which btw is that blue base line you can barely see in the chart) and Walker itself, then it just vanished.

SO! WE’RE REBRANDING! NEXT WEEK: #THEWHITEWALKER

 -- and, since the same antis that plagued us in SPN fandom are now trying to rage and dive-bomb into our threads anyway, and a new show is gonna trend with or without our help, once every half-hour of engagement, everyone can tag #Walker onto one tweet. Why? Because when they react, guess what happens for the trend :3 

OTHERWISE, SAME TIME, SAME CHANNEL. 

Twitter, Thursday, Feb 4.

Times: 

small wave 3-5PM EST

Main wave 7-10PM EST.

The following content is encouraged:

Critique of the show

talk of the sociopolitical problems with the show

talk of advertisers and advertising problems with the show (eg, people have asked their advertisers if that’s what they want, but also pointing out the problematic channels and publications it advertises on)

Walker memes

due to tag name, GOT-Walker crossover memes

critique of the network in general

Fundraiser links for RAICES

reviews

The following is NOT encouraged/allowed:

Tagged hate

hating on actors or creatives directly (don’t bring that kind of grudgewank)

As always, remember scheduling on tweet deck at the start of a wave, for at least 5 tweets, per person, is a great start.

We’ve also extended the fundraiser time to February 7th, but it is the only extension we’re doing. The money needs to get to them quickly, really, and we’re trying to help them hit their 50k FreeThemAll goal by the time Biden really gets something structured to get them out.

Link reminder: https://www.classy.org/fundraiser/3102602

Nope, it was just relevant interest lists, it broke above the line of HappyBirthdayDeanWinchester, but wasn’t categorized as entertainment, so it showed up on random feeds. We expected Charmed and Riverdale days to be ... smaller though. They’re smaller fandoms (clock under 0.2 on ratings) and people have less /rage/ at them. I have a troll in my inbox that’s angry, but small as tonight was, we still pulled another $600 for RAICES.

I’m tempted to call the Riverdale one off, because Charmed just does /not/ get the interest. Unfortunately, my sounding box is distinctly in SPN fandom.

In calling Riverdale off though, I’m gonna make an executive call in honor of the troll in my inbox: rather than waiting for Jan 29, I think we’ll actually do a Jan 28 method, but we’re gonna restrategize.

If you’ve already scheduled on tweetdeck/hootsuite for Walker on the 29th, tick them back to the 28th, at 3PM EST. You can use, or can opt out of, using #SomethingtoSay with it.

Anyone that scheduled riverdale tweets, or general network tweets for riverdale, schedule them forward and replace the Riverdale hashtag with #somethingtosay and #harmed

At this point, frankly, feel free to drop the walker reviews, which is at 28% from professional critics on rotten tomatoes and like 58% on audience despite dedicated fans trying to drive it up. 

Listen, I love Jared but

Dis tew much

If you just end up razzing it, I don’t even care at this point, just don’t attach it to the #somethingtosay or #harmed tags if you’re throwing review tomatoes at it.

SO: SCHEDULE YOUR #RIVERSTALE TWEETS ONE DAY LATER--SWITCH JAN 27 TO JAN 28, 3PM EST AND CHANGE THE TAG TO #SOMETHINGTOSAY AND #HARMED

SCHEDULE YOUR #WALKAWAYTEXASRANGER TWEETS ONE DAY EARLIER--SWITCH JAN 29 TO JAN 28, 3PM EST

#SomethingtoSay and #Harmed should be attached where possible, and feel free to re-engage the previously-sitting #SomethingtoSay and #Harmed content in both tags.

Never more than two tags

preschedule on hootsuite or tweetdeck at 3PM EST, 315 EST, 330 EST, 345 EST, 400 EST, 430 EST, 500 EST.

Then again at 7EST, 715EST, 730EST, 800EST, 830 EST, 900 EST.

At least 5 tweets in each wave for each tag. Yes, that’s a lot of tweets. Now imagine if 1000 of you pre-clap like the first day, when we only scheduled one clap.

Remember, always, to include the fundraiser, articles, images, etc.

https://www.classy.org/fundraiser/3102602

Our difference was in being too polite this time, compared to the first SomethingtoSay, and not trying to anti-trend all day long. But 3PM EST is an easier break-out point than 8PM. Remember to blend deferrals to the fundraiser, the original verbiage, and network problems across the appropriate tags.

Don’t just scroll by, reblog, because this is going to be my final announcement post about this. Think Walker is damaging copaganda and exploitative? Use the Walker tag. Think the CW in general is shit, and don’t wanna piss on walker because the hot white guy is sancrosanct? Use #harmed and #somethingtosay.

But we’re gonna make this the last big fundraiser day, so climb on one way or the other if you wanna raise money for RAICES.