#emtdistribution

The solutions distributor emt Distribution, which focuses on adding value to channel partners through positive engagement, enablement, and support initiatives, and Bright Pattern have established a strategic alliance. With the goal of being the top IT value-added distributor in EMEA and the world, emt Distribution seeks to discover cutting-edge solutions that promote automation and self-sufficiency.

Bright Pattern and emt Distribution's partnership is in line with emt Distribution's objective to provide partners and customers with best-of-breed solutions, raising the bar for customer experience in the area. The CEO of emt Distribution, Mo Mobasseri, expressed enthusiasm about the collaboration and emphasized that both parties wanted to offer their clients high-caliber solutions.

Emt Distribution was established in Australia in 1989 and places a high value on committed customer service and channel excellence. With customer support teams spread throughout Australia, the United Arab Emirates, the Netherlands, the Philippines, and Malta, the company caters to end customers as well as resellers, service providers, and technology vendors.

Bright Pattern will provide industry-leading omnichannel contact center solutions and tools, like Bright Pattern Mobile and Omni-Enterprise CX, that have been acknowledged by Frost & Sullivan and TrustRadius. With quick ROI and deployment periods, these technologies establish Bright Pattern as one of the industry's leading providers of software solutions.

The partnership's importance in expanding Bright Pattern's market reach in the EMEA region with a reliable distributor was emphasized by Luc Cavelier, Head of Business Development at Bright Pattern EMEA. He also noted how this partnership would enable Bright Pattern to launch their brand-new, AI-driven omnichannel communication platform.