#empathy button

New Post has been published on http://www.clicksandclients.com/empathy-button-affect-facebook-advertisers/

The Empathy Button And How It Will Affect Facebook Advertisers

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Last week, Facebook announced that the social network would soon be coming out with an “empathy” button. The newly-announced button will allow users the ability to share a “I feel you” with friend’s or brand’s posts. Mark Zuckerberg acknowledged that the button will not allow users to share negative sentiment, but also mentioned that building out the new system has been “surprisingly complicated,” though it is due to be released for testing soon. Facebook has long been a social network where people share life events, of both the happy and sad variety, so the announcement an “empathy” button shouldn’t come as a major surprise.

Nonetheless, many advertisers are now wondering how the new button will affect the way users engage with brands on Facebook. The social network announced one month ago that “engagement clicks” such as likes and comments will no longer count as “paid clicks;” so we know, the new button won’t cost advertisers anything up front. But will it result in paid posts and campaigns being bombarded with negative sentiment? The answer solely depends on how true Facebook stays to their word. If the button carries any negative connotation at all, it could spell trouble for advertisers. Users would have the ability to quickly express negative emotion towards paid ads, which could stop many paid advertising efforts in their tracks. Anyone who has ever surfed the internet knows a “dislike” button could be a recipe for the next-level trolling from users who are either tired of seeing ads or have a distaste for a particular brand.

On the other hand, If Facebook stays true to their initial announcement, users should be using the button to share their solidarity with posts (rather than their distaste), which could allow for further positive engagement between brands and consumers. The most exciting part about the button is that it could open another avenue for advertisers to explore with their content. For instance, brands that are able to evoke an emotional response with their content may be at an advantage for gaining a higher relevancy score, which can actually lower the cost of serving the ad. “Connecting with customers on an emotional level” could carry a whole new meaning if “empathy clicks” end up lowering the cost of your ad serve.

http://www.casperweb.in/facebook/facebook-is-introduce-an-empathy-button-not-dislike-rumour-comes-to-an-end/

Facebook Is Introduce An Empathy Button, Not “Dislike”. Rumour comes to an end

The Dislike button has long been the most requested feature from Facebook users. So when Mark Zuckerberg today said in a public Q&A that the company was working on a way to show empathy for victims of tragedies and other things that are inappropriate to Like, news outlets around the world sprung into action saying the masses would soon get their wish.

But don’t hold your breath for a button called “Dislike”. Zuck explicitly said that’s not what Facebook is building.

Here’s the video of his response to requests for a Dislike button. At the bottom of this post you’ll find the full transcript of this answer.

What exactly did Zuck say?

Facebook is building a new button

“I think people have asked about the Dislike button for many years…today is the day where I actually get to say that we’re working on it, and are very close to shipping a test of it.”

But it’s not a Dislike button

“we didn’t want to just build a Dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community we want to create.”