Do you sometimes wonder why some popular faces of Nollywood are no longer appearing in movies lately? Dapper-looking actor, Emeka Ike answered this question and more in a new interview.
According to him, the bad economy could be held responsible for their exodus out of the movie industry. He said :
โSome people feel that you are no longer relevant in the industry as producers donโt call you for movies. What do you have to say about that?
โIt is not just about me; it is about all the actors in my set. You donโt see Jim Iyke, Ramsey Nouah, Genevieve Nnaji and Omotola Jalade-Ekeinde as often in movies any more as you used to. So, it is not about me alone. It is the new trend that came about when cable television operators came on board.
โThe home video system was not properly structured; so, people started buying decoders. The level of politics in the home video sector was so high and our economic value became affected because initially, we got paid from the funds got from the sales of movies. As an actor, you can determine the fees you will charge for a movie.
โWhen cable television was introduced, it drastically reduced the sales of movies because some of those movies were already being aired on TV. It is not a personality thing but the lack of structures in the industry. And see where it has brought us.โ
Speaking on the changes he would like to see in Nollywood, he said:
โI have gone beyond that. I have stopped wishing Nollywood anything because I see that change is far. Some years ago, you could hear me say Nollywood was dying, but you will never hear me say that now.
โI realised that whenever I tried to speak with people on how we could lift Nollywood higher, they didnโt do anything. Some of them are not even informed about what is going on in the industry. Now, it just seems like I am a noisemaker but I keep praying that God helps us in 2019.โ
He added:
โProducers donโt make (as much) movies anymore; the issue of being poorly paid is out of it. I havenโt made movies in over six years. However, last year, I was begged to go to a location for a movie which is all over the Internet now.
โThis is because the industry is no longer what it used to be. Cable television has taken over everywhere and the producers and marketers that used to be popular then are no longer famous because nobody is buying their CDs.โ
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