#emailsubjectlines

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📚A/B Testing Your Email Subject Lines: What Works Best?🚀

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An email subject line is like the headline of your email. 

With the number of emails people have to sift through every day, email subject lines can make or break your email marketing efforts. 

If your email is never opened, then you miss out on your opportunity to share your content, special offer, or any message you’re trying to deliver. 

According to Digital Marketer, there are 8 essential angles you can take to create a successful email subject line. 

They include: 1-self-interest, 2-curiosity, 3-an offer, 4-urgency/scarcity, 5-humanity, 6-news, 7-social proof, and 8-a story. 

And we’ve put all of those components together for you. 

Click on the link to learn more!  

First, let me ask you a question. How many unread emails that you have in your inbox now? 100? 300? Or thousands?

(Photo from http://www.thomasboyd.com/confessions-of-a-self-professed-email-hoarder/)

We all get tons emails everyday no matter it’s in the type of promotional, transactional, retention, news or more. A lot of them that we are never opened because we tend to find the one that is more important to us and the one that subject line is interesting enough. Therefore, the chances of your emails are easily to be ignored unless you have a better SUBJECT LINE that can attract people right away.

(Photo from https://blog.zopim.com/2014/09/16/write-compelling-email-subject-gets-opened/)

According to the subject line study from MailChimp, it analyzed that “the open rates for over 200 million emails. Open rates ranged from 93% to 0.5%.” The interest scales of opening the emails are from personal messages, affiliations, timely news to stale newsletters and other offers that are too good to be true.

Here is the result of subject lines that with highest and lowest open rate. 

 Few tips that can help to increase the open rates in my opinion:

1.     To keep your subject line SIMPLE! (The most obvious one)

MailChimp indicated, “The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further.” On the other hand, those emails subject line that are splashy or cheesy are easily to be ignored. Also, it is important to watch the length of the subject line; the study proves that it should keep it to 50 characters or less. For instance, order status- something that has specific purpose.

 2.    Personalization- Localization

The research shows that the subject lines including a recipient’s first name or last name do not increase the open rate because sometimes readers might assume these emails as spam; however, providing localization such as city names or location specific offers would improve the open rates. For instance, Gilt City is doing a good job on this- always sending me emails with subject lines promoting deals in New York City.

 3.    Questions in email subject lines

Asking readers questions is an easy way to make them engage and also create curiosity for them. In addition, most of the time questions are tended to be short and entice the reader to find out the answer. Sometimes, readers even know the answer but they just want to confirm the answer. The most high rating ones are such as” do you think”, “how do you”, and “what do you” and more. Or even just questions that are emotional -

(Photo from: http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines)

These three types of the subject lines that I think to me is the most engaging ones, of course, there are others such as funny, shocking, single-word, or email subject lines that with numbers or lists and others. If you are still interested in other subject lines that will have the high open rates, please visit the links that I provided below!

03/31/15 

Best Practices for Email Subject Lines

http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines

 The 17 Best Email Subject Lines for Increasing Open Rates

http://www.mequoda.com/articles/audience-development/best-email-subject-lines/

 The 9 Best Email Subject Line Styles to Increase Your Open Rates

Marketers would not stop at anything to have their presence felt. They always strive hard to achieve the right marketing mix to communicate with their customers. But, most advertisements tend to shout at customers and intrude their privacy. E-mail marketing is a non-intrusive way of communicating with your customers and captures their attention. Many people believe that the golden period for e-mail marketing is over and it has lost its effectiveness. But, a staggering 144 billion e-mails are sent across every day that speaks volumes about the popularity of this channel. The trick lies in doing it correctly.

Finding the right method

The success of e-mail marketing is determined in various ways. The most reliable one is the CTR (Click through Rate) that measures the number of people who clicked on a particular link. A high CTR improves the prospects of conversion and translates into more business for your company. But, companies get carried away in the pursuit for higher CTR and often resort to steps like including swanky images or glorifying their products. But, they miss one of the simplest and most essential features of e-mail marketing; a good subject line.

Back to the basics

An e-mail without a good subject line is like a desolate child searching for his destination. Subject lends a personality to your e-mail and captures the attention of your readers. It gives them an idea about the content of your e-mail. An impressive subject line creates a first impression and encourages your customers to click on the mail. There is no dearth of ways in which you can make your subject line more potent. Let us look at a few things to do and not to do in a subject line.

The art and science of a good subject line

Make your subject line responsive to your reader needs: An e-mail that addresses the problems of your readers and offers them solutions is more likely to get a click. Demographics and buying habits of your clients will help you in customizing your e-mails and offering solutions to them. An interesting way to do it is by including special symbols that add to your message. For instance, having a Yacht symbol for e-mails pertaining to yacht holidays.

  Keep it short and simple: Don’t be superfluous with word while writing subject lines for youre-mail. It is advisable to keep the length of your subject line within 50 words to make it easier for the clients to read them. Verbosity in subject lines often fails to produce the desired results. For instance, a good subject line for a low-fat diet supplement would be “A delicious and healthy way to reach your ideal weight”

  Personalization may not be a good idea: Adding the name of your recipient in the subject of your e-mail may seem to be the right thing to do, but it might work against you. As recent research has shown that personalized mails trigger spam filter and may not reach your clients at all. If you still want to use names, make sure you do it creatively. An innovative way of personalizing your e-mails is by including customer preferences. For instance, an online book retailer can send this mail “Dear John, your wish list item ‘The Seven Habits of highly effective people’ is now available.”

  Don’t make your subject line look like a sales pitch:  An overt sales language can put-off your clients and fail to even achieve a click for your e-mails. The purpose of e-mail marketing is to kindle the interest of your readers and not to close a deal immediately. An understanding of this basic fact will help you to construct better subject lines. Refrain from writing mails like “The Abs crunch machine will help you to lose 30 pounds in a month!”