#emailcopywriting

5 Reasons Your Emails Go Unread

🛑 Your emails deserve better than the trash folder.

If no one’s opening or clicking, you might be making these five common mistakes.

✅ Fix them, and watch your open & click rates climb.

If you’re burned out from chasing blog gigs, stuck writing for content mills, or constantly refreshing your inbox waiting for a reply, let me tell you a little secret. I make $600 every month writing just five emails. That’s it. No cold calls. No client ghosting. No hustle. Just five emails, sent out once, and the money keeps coming.

While other writers are juggling deadlines and grinding out 3,000-word posts, I’m relaxing, knowing those five emails are still doing their job — converting, selling, and earning.

And no, this isn’t a scammy “get-rich-quick” scheme. This is email copywriting — one of the most under-the-radar but highest-paying writing gigs around. Let me break it all down for you.

Why email? Because it works.

Email marketing is still the number one channel when it comes to return on investment. We’re talking about a $36 return for every dollar spent, according to studies by Litmus and Campaign Monitor. Social media might get more hype, but email gets more clicks, sales, and conversions.

And here’s the thing — most businesses are overwhelmed with everything except writing good emails. They don’t have time, they don’t know what to say, or worse, they sound like a bad sales pitch from 2009.

That’s where we come in. Writers who can craft human, helpful, and persuasive email sequences are in demand. And because these emails work automatically through tools like ConvertKit, Mailchimp, or ActiveCampaign, you write them once and they keep making money — for your client and for you.

So, what kind of emails make this kind of money?

The real cash isn’t in random newsletters. It’s in automated email sequences. These are the emails that get triggered when someone signs up, adds a product to their cart, or visits a sales page. Think of them as mini-conversations that help guide someone from “just browsing” to “take my money.”

Here are five sequences that businesses are begging for and that I’ve personally written to earn consistent income:

Welcome sequence — Helps new subscribers feel at home and gently introduces products or services.

Abandoned cart sequence — Recovers lost sales by reminding visitors to complete their purchase.

Re-engagement sequence — Brings back cold subscribers and re-sparks interest.

Product launch sequence — Builds anticipation and drives action for new offers.

Upsell sequence — Offers a related product or upgrade after a customer buys.

Each of these can include three to seven emails. I typically write five per sequence — enough to build trust, create urgency, and drive action without overwhelming the reader.

Let me show you exactly how this adds up.

One of my first clients, a natural skincare brand, paid me $450 to write a 5-part abandoned cart sequence. We tested it for 30 days, and it improved their conversions by 18 percent. The client was thrilled and offered to pay me $150 a month to monitor and tweak the emails based on performance.

That’s $150 a month for maybe 30 minutes of work each time.

Another client, an online fitness coach, hired me for a launch sequence and then signed on for quarterly email planning at $450 per month.

Just those two projects alone bring me over $600 every month. No chasing. No pitching. Just reliable, relaxed income from work I mostly did weeks or even months ago.

So, how did I land these gigs?

Here’s the kicker: I never cold pitched. I never spammed inboxes or sent desperate DMs. I simply showed up online, shared helpful tips in Facebook groups and niche communities, and made sure my portfolio included two email sequence samples.

I picked a niche — health and fitness — and created a welcome sequence and a cart abandonment sequence just for them. No client, no brief, just solid samples that showed I understood the customer and how to write in a casual, results-focused voice.

I posted those samples on a simple Notion page and shared the link in my Instagram bio, LinkedIn profile, and community posts. That’s it.

When someone needed help with email copy, I was already there, already trusted, already ready.

Now, let’s talk about why this works better than blogging.

Most blog clients want long-form content, fast turnarounds, SEO optimization, and multiple revisions. They see writing as a commodity.

Email clients, on the other hand, care about results. They don’t care how many words you write. They care that it sells. And they’ll pay well for that.

Plus, emails are shorter. Tighter. More conversational. You’re not writing research papers — you’re writing like a real person talking to a friend. It’s fun. And if your emails convert, clients will come back again and again.

Want to get started? Here’s your simple roadmap.

First, learn the basics of email copywriting. You don’t need to overthink it. Study brands like AppSumo, Morning Brew, and ConvertKit. Read their emails. See how they balance personality with persuasion. Pick up a few good books like “Made to Stick” or “The Copywriter’s Handbook.”

Next, pick one niche. It’s so tempting to say “I write for everyone,” but that waters down your offer. Choose a niche you enjoy — coaches, creators, fitness pros, SaaS startups, pet brands, whatever — and get to know how they talk, what their audience cares about, and what they sell.

Then, write two email sequences as portfolio samples — one welcome sequence and one abandoned cart sequence. You don’t need a fancy website. Just put them in a Google Doc or Notion page and share the link.

Finally, be present in the right places. Join Facebook groups or Reddit threads where business owners hang out. Don’t pitch — just answer questions, share value, and let people know you’re a writer who can help with email copy. It won’t take long before someone reaches out.

You can also start selling your email sequences as templates.

Once you’ve written a few successful sequences, turn them into fill-in-the-blank templates and sell them on Gumroad, Etsy, or your own site. Many creators are making thousands every month just selling email swipe files and templates. It’s digital income from work you’ve already done.

Look, I’m not promising you’ll be rich overnight.

But I am saying that writing five smart, targeted emails can make you more in a month than most blog gigs do — and it can keep making money long after you hit send.

There’s something special about quiet income. Income that doesn’t rely on constant pitching or trending on social media. Income that builds trust with clients and shows them your value in real time.

If you’re tired of the hustle, of writing 10 blogs just to scrape together a paycheck, try something new. Try writing just five emails that change the game for your client — and your bank account.

It worked for me. And I truly believe it can work for you too.

Let your words do the heavy lifting. Let your inbox become your income stream.

The purpose of creating content is to make sales. If you can`t urge people to buy your products or services, then you risk losing conversions.

However, this doesn`t mean that you have to be pushy. People hate being pushed to make purchases, and if you try to do that, you will lose clients.

That is why it`s important to learn how to create calls-to-actions. Calls to action refer to persuasive words that are used to convince customers to perform one's desired actions.

This is your chance to convince people to buy your products or service, so, you need to do it wisely. This article outlines the ways of creating winning calls to action.

Be Brief and Straightforward

Your content body is your chance to explain your views about the focus topic. Don`t create a too-long call-to-action.

Draw your readers` attention with a few words. Long calls to action are tiresome and might make you lose clients.

The recommended call-to-action length is 7 to 9 words. Here are examples of winning calls to action:

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Provide Value in Your Calls to actions

People will only take your desired action if they are sure of getting what can help them in your content.

Therefore, it`s important to discover your unique selling point. For example, if you are selling SEO freelance writing services, you can choose to offer to do free keyword research or set a negotiable price for your clients.

So, instead of one fretting because of your price, you`ll have given them the freedom to they can bargain and work with you even when their rates a lower than yours.

In other words, make the audience clear about what they should expect. Creating landing pages` calls to action that say “subscribe” now without letting people know they are subscribing and how they`ll benefit won`t do you any good.

A good example of a call to action that provides value is this one: 

Order Great SEO Writing Services at Negotiable Rates.

Curiosity

It`s a great challenge to give someone a key to a room, and then tell them not to open it and see what`s inside. This is because it`s human nature to want to know what`s hidden from them.

This makes it a nice selling point. Whenever you create a sales email or a blog post, ensure that you explore every angle of the focus topic and provide every possible solution.

This will hook people to want to get the solution. Then create calls to action that arouses their feelings to want to know.

Here is an example of a curiosity call to action:

Become a Millionaire in six Months Find Out How

Buy Your Dream House, Here is How

Fear of Missing Out

Spending money is the greatest challenge for people. They always find ways to get valuable things at low prices. You can use this psychological feature to make them feel that what you seek them to buy is more valuable than the price.

If you are selling an affiliate marketing course, for example, create a few chances and, in the call-to-action, write that there are only limited chances remaining.

Giving them these limitations will speed them up to take action. They will have the urge to get what you sell before it lasts.

Conclusion

Being realistic in calls to action is the key to success. Do not promise what you cannot offer.

If you promise people to teach people how to make money, ensure that that`s what they`ll get when they submit their emails or get into whatever you may be calling them to do.

You can be wise with your words as you can, though don`t overdo it and sound unrealistic.