#elevationlab

蘋果 AirTag 追蹤器雖然很好用，但是平均每年都要換一次電池。最近新創科技公司 ElevationLab 開發一款名為「TimeCapsule」的配件，能讓 AirTag 的電池續航力從原本的 1 年提升到 10 年以上，讓追蹤不再中斷。 Continue reading AirTag 時常沒電又忘了換電池？換上這款新配件，讓續航瞬間變 10 年

Recensione: ElevationLab NightStand per Apple Watch, bello ma problematico

Ho già provato due stand per Apple Watch compatibili con la modalità notte di watchOS 2 (quella che ti fa vedere l’orario in orizzontale). Il primo era di Orzly, economico e abbastanza buono, il secondo, di Spigen, si è rivelato decisamente migliore. È praticamente perfetto in termini funzionali, anche se lo avrei preferito di colore bianco per risultare più discreto sul comodino (dello stesso…

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ElevationLab Grows With Email and Kickstarter

ElevationLab‘s latest Kickstarter campaign, for an iMac and Apple monitor stand, ended in June and raised 500% of its goal. But that’s nothing by the company’s standards.

Their first Kickstarter, for an iPhone dock, raised $1.4 million in 2012. It hit its initial funding goal of $75,000 in 8 hours, tripling the previous 24-hour Kickstarter record, and was the first crowdfunded project to top $1 million. "That was crazy and scary at the same time," ElevationLab founder Casey Hopkins says. "Probably more scary. Now we’re more established, and our manufacturing is in place. We’ve got a bunch of new products that’ll come out in the next 6 months."

Any other company might be preparing a barrage of emails in advance of those new products. But ElevationLab isn’t like any other company.

Send sparingly, test frequently

Casey started ElevationLab on his own in 2011, and the company has grown along with each successful product. They’ve got five people in the office now, and 3 to 10 people working on the manufacturing side, depending on sales spikes.

"It’s good," Casey says of the company’s growth. "It’s also a huge pain in the ass. But it’s pretty fun to be able to design and make our own stuff, and send it off to people around the world."

ElevationLab has only sent a handful campaigns in the two years they’ve been MailChimp customers, but that’s by design. Well, mostly. "We have 20,000 customers that we send to, but we don’t do it enough," Casey says. "We’ve found that it’s the most effective [marketing tool] by far. We do it for new product announcements, about 75% of people open it, and we get a ton of business from it."

While he appreciates email as a tool, he also often finds it irritating as a medium. As such, he’s careful with his company’s e-missives, reserving them for when they have new products or a sale to promote. "I unsubscribe from everything, and I try to treat [our newsletters] like if I was getting an email," he says. "I don’t want to send anything if there’s not a real reason for it."

ElevationLab only sends a couple times per year—and they test like crazy. "We iterate a lot," Casey says. "A couple dozen of those to whittle [each email] down until it’s good and concise. We’re all in the same office, looking over each other’s shoulders. I always get real nervous when we hit ‘Send.’"

Email + crowdfunding = growth

Much like Robocat, ElevationLab quickly learned that email marketing and crowdfunding play nice together. Plus, when you’re a company that sells things online that’s getting ready to announce a new product, you’ve already got a loyal group of fans in your email list.

"Right when we launched, we sent out an email, and I bet half our backers [came from that campaign]," Casey says. "It’s a pretty niche product. Not a lot of people have Mac monitors. I know like two friends who have Mac monitors. The upfront cost was so much, I wasn’t gonna risk it without knowing if there were enough people who wanted them."

So, why make a niche product with a ton of upfront cost? "Well, I wanted it for myself," he says, laughing. "You kinda figure if it’s something you want there’s a good chance there’s other people out there who think the same way. We’ve got some mass consumer products in the pipeline, though."