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As per the Not for profit body, the Internet and Mobile Association of India (IMAI) Report 2022 in India which is registered under ' The Societies Registration Act of 1860', there are about 692 million active users internet in India and out of them 341 million users are from Urban areas and 351 Million users are from Rural India background. And by 2025, it will probably reach 900 million. Here we come to know about why you should learn digital marketing courses

The concept of marketing in these years has changed a lot. Now every business is using digital marketing services to promote their products and services

What is digital marketingDigital marketing or internet marketing is the promotion of goods and services through electronic mediums like mobile phones, laptops, desktops, etc. The purpose of digital marketing is not just to attract and sell goods and services but to retain them in the long run by lead-generating activities, which we will learn later

What do you learn in digital marketing

Digital marketing can be informally divided into three sections

Search Engine Optimization

Social Media Optimization

Google Ads/ Pay Per Click

Let's discuss these terms one by one to understand them in a better waySearch Engine Optimization: SEO is the process of increasing the quantity and quality of traffic to your web page or website through the activity called backlinks. When your website submits a link to another website, for the other website that link is called an external link, and for you that is called a backlink. Backlinks can be done through various activities in on-page and off-page SEO. The SEO is divided into two activities: On Page SEO and Off PageSEO

Off-Page SEO: The purpose of Off- page activities is to link building for On-page SEO activities like content writing and then forum submission, blog commenting, and image submissions on Pinterest, dribble, and DeviantArt. PPT submissions in Issue, power show, SlideShare, slide serve. Infographic submission in Piktochart. Gif submission, podcast submission, classified submission, video submission, Social bookmarking on websites like Reddit, scoop.it, Tumblr, and so on

On-Page SEO: To earn organic traffic and improve the search engine ranking of our website, we do On page SEO, which is also called on-site SEO. Some consider Technical SEO as a part of On-page activities. These activities include HTML Tags in meta titles and meta descriptions, Blog posting and hyperlinking of posts and images, keyword research, maintaining the website, page speed, content quality, and so on

Social Media Optimization: Also known as social media marketing, is the promotion of products and services on different social media platforms like Facebook, LinkedIn, Twitter, and Instagram. People can easily connect through these platforms as according to reports in 2020, India had 518 million social media users and it is expected to increase by 1.5 billion users in 2040. So this will create a huge impact on the way of advertisement. In 2021, Instagram alone had 210 million users from India. It will help the companies to increase their online presence in front of consumers and can be called viral marketing

Google Ads or Pay Per Click: It means advertisers are paying for each click that goes to your website. These are paid ads on social media networks like Instagram, Facebook, and YouTube. Through this, the results of tracking traffic are easy and measurable. It means any sort of conversion can be tracked. Conversions are the leads or visitors that have the potential to convert into actions like signing in and querying. Indirectly it means a sale

Why learn a digital marketing course

Not expensive at all

Digital marketing skills can be learned from on-site classes or online from famous institutes. It can be learned free from YouTube and various platforms also

No prior degree is required

No degree is required for learning digital marketing skills. You can learn and earn simultaneously

Good Income

This skill is profitable because you can earn more money as you invest in learning. There is more scope in the coming time and it will create huge job opportunities because every second person is approaching marketers for online promotion of their products and services

In Demand course

The digital marketing course has grown over the past five years. It has a huge potential as compared to traditional marketing. Now digital marketing is the key to selling more products to reach the end and targeted customers

Promotion of your business

If you want to start your own business, then these skills will be going to help you out. You can create more traffic content with targeted keywords and backlinks to your website

What can be your exit profileYou can learn this skill separately also like one only wants to learn social media optimization or Pay per click or SEO. After learning these skills your job profile can be

Content Writer

SEO Specialist

SEO Executive

Web Designer

SMO Executive

PPC Expert

Freelancer

Entrepreneur

Analytics Manager

Marketer research and Competition Analyst

Digital marketing is the new high, where you can show your creativity and can work as a freelancer also. There are many top digital marketing institutes, you can also learn from there and can get internship and job assistance facilities