These Tinder profiles seem normal — but they’re actually shedding light on a tragic global issue
Dudes posing with tigers, adventurers scaling Machu Pichu, women doing their best "sorority squats" — all things you expect to find on Tinder. What you don't expect to see: sex trafficking.
But a powerful campaign is putting the troubling but important facts about sex trafficking in front of Tinder users, right beneath their swiping fingers. To raise awareness, the Immigrant Council of Ireland and Irish advertising agency Eighty Twenty created a slate of female "profiles" that appear normal at first glance, but with each swipe reveal the progressive damage sex trafficking has on each of its victims.
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