#effective frequency

I’m Promoting My Book — Where’s My Sales Spike?

If you’re a regular reader of IU, you know that writing a book is only part of the recipe for success. You’ve taken all the advice about punctuation, plot, characters, and story arc to heart, you’ve written the best book you could, gotten first-class editing, paid for an eye-catching cover and now your book is up on the web just waiting for the orders to roll in.

But they’re not.

Okay… you’ve…

Anatomy of a Book Sale

Blogs dedicated to the horror genre in keeping with Halloween. Prizes available!

At different writing conferences, the speakers have said that multiple mentions of your book will make it more likely that people will buy. For example, an ad that runs several days instead of one. The marketing experts call this “effective frequency.” I used to consider it bunk because in most cases, I bought a book…