#editionsempire

NEW IN THE BOOKSHOP: NASA - GRAPHIC STANDARDS MANUAL (2016) • The binder containing NASA's visual identity guidelines is a strange object. This original visual communications system designed and augmented by Richard Danne and Bruce Blackburn from 1975 on, was rescinded in 1992. It has resurfaced on the internet these last years in blogs, and was made available to the public by NASA as a PDF document before being reprinted in an expanded deluxe edition by Jesse Reed and Hamish Smyth in 2015. It is an exhaustive presentation of visual identity – from letterheads to the markings on the space shuttle Discovery—and thus allows the reader to apprehend the different formal, political and technical scales of the use of signs. • Available via our website and in the bookshop. • #worldfoodbooks #nasastandardsmanual #editionsempire #richarddanne #bruceblackburn #1975 (at WORLD FOOD BOOKS)

NEW IN THE BOOKSHOP: NASA - GRAPHIC STANDARDS MANUAL (2016) • The binder containing NASA's visual identity guidelines is a strange object. This original visual communications system designed and augmented by Richard Danne and Bruce Blackburn from 1975 on, was rescinded in 1992. It has resurfaced on the internet these last years in blogs, and was made available to the public by NASA as a PDF document before being reprinted in an expanded deluxe edition by Jesse Reed and Hamish Smyth in 2015. It is an exhaustive presentation of visual identity – from letterheads to the markings on the space shuttle Discovery—and thus allows the reader to apprehend the different formal, political and technical scales of the use of signs. • Available via our website and in the bookshop. • #worldfoodbooks #nasastandardsmanual #editionsempire #richarddanne #bruceblackburn #1975 (at WORLD FOOD BOOKS)

OPEN TODAY TIL 6 PM. NEW IN THE BOOKSHOP: IBM - GRAPHIC DESIGN GUIDE FROM 1969 TO 1987 (2018) • Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships. • Rand's guidlines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at IBM New York, and with the Kandinsky Library of the Georges Pompidou Centre in Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. • With a preface by Steven Heller. • Available via our website and in the bookshop today. • #worldofoodbooks #ibm #paulrand #typography #identity #editionsempire (at WORLD FOOD BOOKS)