#editablecanva

This digital product includes Editable Canva Yearly Mood Tracker Table and Circle Templates : Ready-to-edit and customize for Amazon KDP. It Can be resized in Canva for different sizes and page lengths. Used as KDP planner tracker interior … LEGAL INFORMATION These prints can be used commercial purpose and use as your book interior in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book interior. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: Yearly Mood Tracker Circle A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. Yearly Mood Tracker Circle We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords like Yearly Mood Tracker Circle. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter Yearly Mood Tracker Circle (a specific long-tail keyword). You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations. A nonfiction book should not look like a kid's activity book or vice versa. Unless you’re an experienced graphic designer, avoid using tools offered by Amazon. Find an experienced designer who is familiar with your theme and check their portfolio.

Hearth Pattern girl pink Bundle Canva kdp Book Cover template For Notebook/Journal or binder 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this Hearth Pink Pattern cover for girl? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the Hearth Pink Pattern cover for girl. We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the Hearth Pink Pattern cover for girl as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this Hearth Pink Pattern cover for girl can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations.

Hearth Pattern girl pink Bundle Canva kdp Book Cover template For Notebook/Journal or binder 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this Hearth Pattern Cover? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the Hearth Pattern Cover. We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the Hearth Pattern Cover as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this Hearth Pattern Cover can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations. A nonfiction book should not look like a kid's activity book or vice versa.

Pattern Bundle Canva kdp Book Cover template For Notebook/Journal or binder 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this Pattern Book Cover ? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the Pattern Book Cover . We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the Pattern Book Cover as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this Pattern Book Cover can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations. A nonfiction book should not look like a kid's activity book or vice versa.

3 Hearth Pattern pink girl Hardcover Canva kdp Book Cover template Bundle For Notebook, Journal, Novel 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this Hearth Pattern Cover? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the Hearth Pattern Cover. We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the Hearth Pattern Cover as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this Hearth Pattern Cover can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations. A nonfiction book should not look like a kid's activity book or vice versa.

Hearth Pattern pink girl Hardcover Canva kdp Book Cover template Bundle For Notebook, Journal, Novel 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this Hearth Pattern pink cover? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the Hearth Pattern pink cover. We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the Hearth Pattern pink cover as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this Hearth Pattern pink cover can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations. A nonfiction book should not look like a kid's activity book or vice versa.

9 Pattern Hardcover Canva kdp Book Cover template Bundle For Notebook, Journal, Novel 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this 9 Pattern KDP Hardcover? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the 9 Pattern KDP Hardcover. We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the 9 Pattern KDP Hardcover as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this 9 Pattern KDP Hardcover can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations. A nonfiction book should not look like a kid's activity book or vice versa.

Safari African Animal Pattern Hardcover Canva kdp Book Cover template Bundle For Notebook, Journal, Novel 100% Editable Templates. Ready-to-edit and customize for Amazon KDP Publishing. This Book Cover is sized for 6×9″ 120 page for KDP Notebook/Journal. It Can be resized in Canva for different sizes and page lengths. Ready to Upload to Kdp, just make few changes And publish you book. LEGAL INFORMATION These digital item can be used commercial purpose and use as your book cover in print or digital form and then sell the book online. You can’t sell this item as it is to third parties as a digital book. QUESTIONS? If you have any questions about this print, please use the “Ask a Question” button next to the price and we’ll get right back to you as soon as possible. There are a lot of advantages to self publishing over traditional publishing, To be a successful author, it needs hard work! Self publishing requires you to have knowledge of every aspect of the publishing process, like designing, formatting, and marketing. Platforms like Amazon Kindle Direct Publishing make self publishing accessible to everyone, but it can feel overwhelming to independent authors. What do you need to use Amazon KDP? What technical skills do we need to meet Amazon KDP requirements? How to promote our book? How to use this Safari African Animal Cover Pattern? Here are seven tips and tricks to hack Amazon’s self publishing platform and be a successful author. 1. Make Your Book's Title and Description Perfect: A good Amazon book title and description are important for your book to rank well on Seo. Your book description gives readers a taste and overview of your writing skills and tells them exactly what to expect when they buy your journal or planner . Your journal title and description should look professional. A poorly written description have huge impact on sales. Run your blurb through a grammar checker to check for mistakes and readability. Aim for a genre-appropriate, specific set of rich keywords. On the Safari African Animal Cover Pattern. We’ll talk more about keywords in the next section. Amazon will allow you to use HTML formatting on your descriptions, so get the benefit of this awesome feature. You will be able to organize your keywords. 2. Use long-tail keywords. One of the most important aspects to getting ranked on Amazon self publishing is the seven keyword boxes. They allow you to add up to forty-nine characters. A keyword is a word or phrase that people type into the top search box on Amazon to find a specific journal or planner... You need to focus on specific long-tail keywords. Instead of a broad, short-tail keyword, you might enter a specific long-tail keyword on the Safari African Animal Cover Pattern as well. You can research these using a keyword research tool like Google Keyword Planner Tool, hire an expert in KDP categories and keywords, or simply search for them manually by yourself. Look for keywords that give you only a few results, not thousands, to beat your competition. 3. Choose Extra Categories Amazon KDP has preset categories for books, and it’s hard to choose the best one for your work. When you upload your journal or planner interior, you can select two Amazon categories. Your book might fit into multiple categories. You can also increase your chances of being a bestseller in a category when you choose less competitive categories. A little secret : you can add additional categories with these simple tips : If you can call KDP customer service, KDP will allow you up to eight more categories, for a grand total of ten! 4. Purchase a High-Quality Designed Cover The first thing that Amazon visitors see is your book’s cover. A high quality cover like this Safari African Animal Cover Pattern can make a big difference and impact your sales numbers. There are a ton of elements that impact whether a book cover is engaging. Various classifications have different expectations. A basic cover does not take into account genre trends and expectations.