Heads Up: Wildberries Is Changing Its Seller Rules on August 11
If you're selling on Wildberries—or planning to—you’ll want to take note of the platform’s latest update. Starting August 11, a new seller agreement goes live, and it’s bringing a bunch of important changes that affect logistics, labeling, commissions, and even B2B sales.
Logistics Costs Are Getting a Shake-Up Wildberries is now aligning the logistics fees between its two fulfillment methods: FBS (Fulfillment by Seller) and FBW (Fulfillment by Wildberries). Sounds tidy, right? But for FBS sellers, that might mean higher shipping costs—so double-check your numbers.
A New Way to Sell in Bulk Say hello to the “DBS Showcase,” Wildberries’ new B2B sales model. It gives you the option to wholesale your products to corporate buyers. If bulk sales are part of your growth plan, this is definitely something to explore.
Shelf-Life Labeling: No More Slacking Wildberries is cracking down on shelf-life transparency. If you're selling food, cosmetics, or other items with expiration dates through FBS, you’ll now be required to mark those dates clearly. If a customer returns a product and it doesn’t have a visible shelf-life label, it’ll be sent straight back to you—no questions asked.
Influencer Commissions: Your Call (Sort Of) Starting August 4, sellers can now set their own commission rates for influencer partnerships—between 10% and 50%. But don’t get too wild; rates must still meet the platform’s minimum standards for each product category.
Lost Item Recovery: Better Than Before There’s also a neat tweak to Wildberries’ return and loss compensation system. If an item that was previously reimbursed is later found, the platform will put it back up for sale. Less waste, more chances to profit.
Wildberries is clearly stepping up its game in platform compliance and operational clarity. For sellers, this is a cue to get organized—especially when it comes to shipping and product handling.
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