#ecommerce intelligence solution

Festive season is around the corner, and the most challenging times for ecommerce brands as well. The battle to win on the digital shelf and ultimately the conversion is real. 

It’s that time of the year when traffic is peaking on ecommerce platforms because of festive sales like Big Billion Days, Great Indian Festival, etc. The consumer intent is high and willing to spend during this time 

According to a RedSeer report, festive season sales accounted for $9.2 billion in revenue in 2021 alone.

Moreover, according to a report by KPMG India, the festive season generates up to 30-40% of annual retail sales.

But with this surge in opportunity comes a sharp rise in complexity – more competition, fluctuating prices, last-minute stockouts, unpredictable consumer behavior, and an overwhelming amount of data scattered across platforms.  

However, amid the chaos of flash sales, ad campaigns, and instant demands, brands can’t afford to rely on guesswork or delayed reporting. 

And here’s the harsh truth: every missed keyword, every out-of-stock product, every ranking position lost gives an edge to your competitor who is doing all the above.  

That’s why leveraging a real-time ecommerce analytics solution isn’t just helpful; it’s essential. To win sales, and more customers during this festive season, brands must operate with complete clarity on what’s working, what’s not, and what needs immediate action. Because in a market where every second counts, only those who can see and act faster will own the digital shelf.  

Digital shelf in India, UAE, Saudi Arabia, and USA.

The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit an astonishing $400 billion+ by 2030, powered by a 19% annual growth rate, according to Inc 42 report. With this kind of momentum and each one vying for prominence on the digital shelf in a market as sprawling and diverse as India brands must dig deeper, focusing not only on top-tier cities but extending their reach into every dark store and at the pin code level to get the true picture.

The Game-Changer: Digital Shelf Intelligence. Why Digital Commerce Intelligence Matter?

Real-Time Pricing and Insights:

Pricing directly influences purchase decisions. By accessing real-time data, brands can adjust prices in response to competitor moves and market trends, ensuring they stay attractive to customers without compromising profit margins.

Availability Checks:

Ensuring product availability down to the pin code level is critical. Digital shelf intelligence enables brands to verify stock at a granular level, preventing missed sales opportunities due to out-of-stock items.

Digital Shelf Monitoring in the USA, UAE, Dubai, India, and Saudi Arabia.

The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and Vietnam is experiencing rapid growth, with mobile usage and social media penetration being the highest worldwide.

Each country in the SEA region has varying levels of eCommerce penetration and the region’s potential is enormous. Customer behavior is very similar to that of China and Korea where K-pop idols create fashion trends.

SEA has approximately 400 million internet users and platforms such as Shopee, Lazada, and TikTok are leading the way providing customers with an immersive, interactive buying experience that combines social interaction with eCommerce capacity.

The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.

Every eCommerce participant requires real-time access to actionable business intelligence to meet success metrics. Let’s understand the common types of eCommerce across geographies and the role of eCommerce analytics in striking first and fast in the race.

Online shopping has experienced a significant boom with the increased number of web users in the last two years due to COVID-19. Finding the desired product and discovering new ones have also contributed to the increased conversions on eCom platforms. The new peaked velocity of transactions has made managing out-of-stocks challenging for brands.

Stockouts mean the product is no longer available on the eCom platform and has multifold brand implications, not just limited to purchases/transactions.

Reasons and Implications of Out-of-Stock

The factors for product unavailability on the eCom platform can get segregated into mismanaged inventories, wrong product demand forecasts, supplier-side issues, etc. Whatever the reason, the customer becomes dissatisfied with the brand/seller and even more challenging to re-acquire, assuming all the problems get resolved, which is an impossible scenario.

Our eCommerce Intelligence Solution reviewed the change in the brand for grocery products and found that the switch is almost immediate. Customers don’t wait to buy “atta” until it arrives at the specific store and is available through the particular seller. Instead, they find alternatives for purchasing the product.