#ecommerce analytics

Ecommerce analytics services provide essential data insights that help online stores understand how customers interact with their website and products.

By analyzing this data, businesses can improve marketing strategies, enhance user experience, and increase conversion rates.

Instead of relying on assumptions, these services allow companies to make decisions based on real customer behavior.

Core focus areas include:

Tracking website traffic and user behavior

Monitoring product and sales performance

Measuring checkout and cart abandonment

Evaluating advertising effectiveness

Understanding customer preferences

Ecommerce analytics services help online businesses understand what is really happening across their store, customers, products, and marketing channels.

Instead of relying only on guesswork, ecommerce brands can use data to track customer behavior, product performance, sales trends, cart activity, conversion rates, and repeat purchases.

A strong analytics setup can show which products attract attention, where customers leave the buying journey, and which marketing campaigns bring the most valuable traffic.

For growing online stores, this information is important because it helps improve pricing, product pages, ad spending, customer experience, and overall revenue strategy.

What it is: Ecommerce analytics services help you track sales, customer behavior, and product performance, giving you the insights you need to grow your online store.

Why it matters: Understanding your data allows you to make smarter decisions, optimize marketing campaigns, and improve customer experience. Without analytics, opportunities for growth can easily be missed.

Who benefits: Online retailers, startups, and established ecommerce brands can all leverage these services to better understand their audience, streamline operations, and increase conversions.

Pricing in the travel industry moves faster than most teams can keep up with.  

A difference of even ₹200 on a flight ticket is enough to lose a booking and send a potential customer straight to a competitor.  

Pricing is a decision metric for customers, and pricing intelligence is what makes your platform compete with a strategy. If you don’t have a clear view of what your competitors are charging, you are losing potential bookings, burning discount budgets, and creating pricing gaps that directly impact margins. 

This is what a major OTA platform was dealing with – limited visibility into competitor pricing across key routes. Continue reading to find out how we helped them identify the gaps using data as a service.  

Most brands are still pricing based on instinct, internal costs, or outdated competitor scans. And it’s costing them, sometimes without them knowing. A 5 percent gap in your average selling price compared to the market can quietly bleed revenue week after week. Miss a category-wide discounting trend by even a few days, and you’re left reacting while others are gaining share.

Winning on price today isn’t about dropping rates. It’s about knowing exactly where you stand — by SKU, by platform, by geography — and acting before competitors force your hand. Without that visibility, pricing becomes reactive, inconsistent, and risky.

This article breaks down what marketers miss without doing an in-depth pricing analysis and how to fix it with real-time data.

Most brands are still pricing based on instinct, internal costs, or outdated competitor scans. And it’s costing them, sometimes without them knowing. A 5 percent gap in your average selling price compared to the market can quietly bleed revenue week after week. Miss a category-wide discounting trend by even a few days, and you’re left reacting while others are gaining share.

Winning on price today isn’t about dropping rates. It’s about knowing exactly where you stand — by SKU, by platform, by geography — and acting before competitors force your hand. Without that visibility, pricing becomes reactive, inconsistent, and risky.

This article breaks down what marketers miss without doing an in-depth pricing analysis and how to fix it with real-time data.

The Hidden Risks of Operating with Pricing Blind Spots

Here are the risks that arise when you don’t have full visibility into their pricing environment and competitors’ moves:

1. Limited Visibility into Average Selling Prices (ASPs)

Without tracking ASPs across marketplaces, brands risk flying blind. A price that seems competitive internally can be completely off when placed next to real-time market dynamics.

Take this example. Your brand launches a product at $50, feeling confident in its positioning. However, the ASP for similar products across key platforms has quietly dropped to $42. Without that visibility, your brand unknowingly overpriced itself, losing both traffic and conversions. Pricing too low can hurt just as much, eroding margins without gaining meaningful volume.

2. Discounting Trends That Quietly Erode Margins

Competitor discounts don’t always show up in obvious ways. Flash sales, time-limited offers, and bundle pricing often fly under the radar, but their impact adds up. If you’re only tracking list prices, you’re missing the real picture.

Say a competitor has been quietly running 10% discounts every weekend. On paper, their list price matches yours. But their actual selling price is lower, and you’re unknowingly losing share — or worse, matching that price later and cutting into your own margins just to keep up.

Pricing Intelligence in USA, India, Saudi Arabia, Dubai.