#ecommerce integrations

Many B2B companies struggle with disconnected systems like ERP, CRM, and eCommerce platforms that slow operations and create manual work. This guide explores practical B2B eCommerce integration hacks that help businesses automate workflows, synchronize data across systems, and improve operational efficiency. Learn how the right integration strategy can streamline order management, inventory updates, and customer data for scalable B2B growth.

Struggling with disconnected systems, manual workflows, and data errors? This guide breaks down how seamless eCommerce integrations can transform your operations. Learn how ERPs, CRMs, PIMs, WMS, and payment systems can sync flawlessly to reduce complexity, increase efficiency, and accelerate growth. Discover real-world use cases, platform choices, and the proven integration frameworks used by leading eCommerce businesses.

World has started moving away from the lockdown phase. The pandemic has done no good to anyone except for the ecommerce industry. With the increased demand for contactless payments, people have started buying things online now more than ever. This is the right time for etailers to grab opportunities for growth and start selling products online in all the available digital channels. While planning for perfection is under continuous debate in an ecommerce world, online sellers still need different ecommerce integrations to run their business. 

As an ecommerce seller, you must have known how daunting it is to manage orders on different storefronts and marketplaces tied up with various courier partners, accounting systems, and so on. This is where ecommerce integrations step in to integrate your business with utilized CRMs, Marketplaces, shipping and fulfillment, warehousing, etc.. By automating the key functions of your business, these integrations can help you squarely focus on your business growth rather than just managing all the platforms.

Read on to learn the best integrations for your business and their impact on business efficiency.

Shipping and Fulfillment Integrations

Ecommerce fulfillment is the process of sending orders to your customers. It involves the entire product delivery cycle once the products enter a warehouse, from storing them to picking, packing, and then shipping them to your customers. A renowned fulfillment partner can help you successfully handle all business fluctuations based on your purchase of storage and security equipment, insurance, and more. With the fulfillment partners handling your complex order processing, you, as an ecommerce seller, can focus on what's more important for your business. 

CRM Integrations

‍A CRM is a customer relationship management software that helps any business to monitor, measure and analyze its relationship with its customers. It helps you understand customer behavior across various digital channels by auto-capturing the data from all the lead engines and thus also helping a company to get into marketing automation based on customer interaction and expectations. Thus, a CRM ecommerce integration for your ecommerce business will help you offer better customer service, increased sales, improved customer retention, detailed analytics, efficiency, and so on. 

Accounting Integrations

Every ecommerce business would need accounting e-commerce integrations that can help them with payroll, bookkeeping, purchase-and-sales charts, budgeting, profit-and-loss charts, cash flow statements, and so on. Dealing with bulk invoices, profit loss, unclear tax laws, payroll, and several financial aspects. The benefits of accounting automation in ecommerce also extend to appropriate resource allocation and understanding income statements, cash flow statements, and balance sheets.

Marketplace Integrations

If you are getting orders from multiple marketplaces, it's a sure sign of growth for your business. Having said that, this also welcomes an increased challenge of bulk data upload, invoices, product labeling, updating inventory, and so on with numerous orders that you receive from numerous marketplaces. Thus, getting an ecommerce solution that offers multiple marketplace ecommerce integrations for your business is important. This can reduce the manual selling process, boost inventory visibility, and ultimately offer a unified view of your orders under one dashboard.

POS Integrations

If you are an omnichannel seller, POS integration is a must for your business as it helps you easily handle all your online and offline orders and transactions. Not just this, a POS ecommerce integration also helps you to get rid of manually inputting the data, enabling the creation of promotions across multiple channels, enhancing the customer experience, etc..

To Summarize:

World has started moving away from the lockdown phase. The pandemic has done no good to anyone except for the ecommerce industry. With the increased demand for contactless payments, people have started buying things online now more than ever. This is the right time for etailers to grab opportunities for growth and start selling products online in all the available digital channels. While planning for perfection is under continuous debate in an ecommerce world, online sellers still need different ecommerce integrations to run their business. 

As an ecommerce seller, you must have known how daunting it is to manage orders on different storefronts and marketplaces tied up with various courier partners, accounting systems, and so on. This is where ecommerce integrations step in to integrate your business with utilized CRMs, Marketplaces, shipping and fulfillment, warehousing, etc.. By automating the key functions of your business, these integrations can help you squarely focus on your business growth rather than just managing all the platforms.

Read on to learn the best integrations for your business and their impact on business efficiency.

Shipping and Fulfillment Integrations

Ecommerce fulfillment is the process of sending orders to your customers. It involves the entire product delivery cycle once the products enter a warehouse, from storing them to picking, packing, and then shipping them to your customers. A renowned fulfillment partner can help you successfully handle all business fluctuations based on your purchase of storage and security equipment, insurance, and more. With the fulfillment partners handling your complex order processing, you, as an ecommerce seller, can focus on what's more important for your business. 

CRM Integrations

‍

A CRM is a customer relationship management software that helps any business to monitor, measure and analyze its relationship with its customers. It helps you understand customer behavior across various digital channels by auto-capturing the data from all the lead engines and thus also helping a company to get into marketing automation based on customer interaction and expectations. Thus, a CRM ecommerce integration for your ecommerce business will help you offer better customer service, increased sales, improved customer retention, detailed analytics, efficiency, and so on. 

Accounting Integrations

Every ecommerce business would need accounting e-commerce integrations that can help them with payroll, bookkeeping, purchase-and-sales charts, budgeting, profit-and-loss charts, cash flow statements, and so on. Dealing with bulk invoices, profit loss, unclear tax laws, payroll, and several financial aspects. The benefits of accounting automation in ecommerce also extend to appropriate resource allocation and understanding income statements, cash flow statements, and balance sheets.

Marketplace Integrations

If you are getting orders from multiple marketplaces, it's a sure sign of growth for your business. Having said that, this also welcomes an increased challenge of bulk data upload, invoices, product labeling, updating inventory, and so on with numerous orders that you receive from numerous marketplaces. Thus, getting an ecommerce solution that offers multiple marketplace ecommerce integrations for your business is important. This can reduce the manual selling process, boost inventory visibility, and ultimately offer a unified view of your orders under one dashboard.

POS Integrations

If you are an omnichannel seller, POS integration is a must for your business as it helps you easily handle all your online and offline orders and transactions. Not just this, a POS ecommerce integration also helps you to get rid of manually inputting the data, enabling the creation of promotions across multiple channels, enhancing the customer experience, etc..

To Summarize:

Ever since Amazon disrupted the market with its customer-centric approach with platforms like Amazon Prime, B2B buyers expect the same for industrial purchases. Despite the customer sentiment, many B2B eCommerce websites weren’t up to mark until the COVID-19 pandemic eCommerce disruption kicked in. At i95Dev, we strongly believe that B2B web stores need to provide user experiences that are on par with B2C websites. This is backed by the money that goes into B2B eCommerce:

Your B2B eCommerce platform plays an important role in determining the success of your business. This article lists the top 10 key factors that you need to consider before choosing your B2B eCommerce platform. We have included these factors based on our diverse experience as B2B integration service providers. Please read the blog ahead to know more about them.

Putting It Together

Put Down the Deliverables for your B2B eCommerce Platform

A lot of businesses consider revenue as the ultimate bar for their eCommerce platform. While this isn’t completely false, you should also focus on other deliverables. This includes uptime, system stability and security, APIs, customization capabilities, and scalability are among the important deliverables. 61% of companies are planning to go omnichannel. Thus, setting your deliverables as per your long term business goals and the technical capabilities is essential.

Design Your B2B Store For Customer Journey Your B2B eCommerce platform should support your customer journey. This aspect plays a significant role in the success of your business, as visible in the below statistics:

On average, a B2B buyer does 12 searches before making a purchase.

74% of B2B buyers conduct online research for at least half of their online work-related purchases.

Understanding the customer journey includes your ideal buyer persona, their finances, devices from which they are likely to make search queries, and content consumption habits. Designing the web store to improvise and enhance this journey should be your ultimate goal.

Enlist the Marketing Capabilities for your B2B eCommerce Platform Marketing forms the core of all business strategies. Your eCommerce platform should have built-in provisions for capturing leads and running marketing campaigns. For instance, 73% of the millennials are a part of B2B purchase decisions. Therefore, integrating social media marketing tools, along with email marketing and SEO tools, should be on your priority list. Also, check if the platform is compatible with BI tools as they are on the way to becoming normal for decision making.

Lay Down Payment and Currency Considerations One of the key factors to keep in mind while choosing a B2B web store platform is its ability to carry payment transactions and support the currency. It should cover all major payment gateways, credit and debit cards, bank transfers, and other forms of fintech solutions that your target audience uses. It should also support dynamic pricing, product bundling, discounting schemes, and personalization to improve customer experience. For web stores operating in multiple countries, supporting all concerned denominations and taxation structure is a must.

Check Support for B2B Operations This aspect covers features like inventory management, warehousing, order management, bookkeeping, and more. A dedicated eCommerce ERP integration solution becomes necessary to run your store smoothly with ERP solutions like SAP, MS Dynamics, and QuickBooks. They help make important decisions regarding pricing, product bundling, creating product categories, and managing core business operations, including inventory, warehousing, order management, and shipping coordination.

Ensure Proper Integration Capabilities for your B2B Webstore Many platforms don’t offer scalability, which is due to limited customization and integration capabilities. If your long term business goals include scaling up, you should choose solutions that allow you to integrate tools extensively and extend development support. For instance, providing API documentation is a positive signal as it makes integrations easier and reflects their commitment towards enhancing integration and customization capabilities.

End Customer Oriented Facilities As a B2B platform, it should help provide facilities and features like automated refunds, return merchandise authorization (RMA), multilingual support, online communities, and forums and share educational content regarding your product. We recommend focusing on these features right from the beginning as they extend support to your customers and their customers in businesses like reselling. The following statistics also supports our opinion:

Optimize for mobile phones: Make it a point to go ahead with a mobile-friendly platform because smartphones have sneaked into all age groups. Regardless of the fact that computers play an important role in B2B sales, smartphones impact the customer journey considerably. Here’s how mobile optimization impacts your business model:

Here are the responses from a survey regarding online buying experiences:

Support For Multi-Channel Selling And Analytics One of the recent trends in B2B eCommerce is expanding its presence on multiple platforms and going with a multifaceted marketing approach. Having a platform that supports multi-channel or omnichannel selling, process automation, and configuration for BI tools is essential given the complexities of B2B selling models. They ensure your business’s sustainability and help respond better to customer sentiment.

Pricing Last but not least, pricing matters. A lot of businesses ignore the recurring costs in the form of AMCs and support-customization fees. We advise checking all costs incurred beyond installation and setup. You can also contact i95Dev to discuss if the B2B eCommerce platforms that you are considering are economically viable to you in the long term.

Starting an eCommerce store has become easier ever since platforms like Shopify and WooCommerce have entered the game, but website security remained an unattended threat even in 2020. New web store owners ignore cybersecurity measures due to lack of knowledge and think that their store is too small to be attacked. However, here a few eye-opener statistics that might surprise you:

Small businesses were at the target of 43% of the cyber-attacks.

After facing a cyber-attack, 60% of the small businesses go bankrupt within six months.

Every year, small businesses lose $2.2 million to cyber-attacks.

Cybercrimes against small businesses increased by 424% last year. (And experts say this might increase after the surge in online retail sales post-COVID-19 pandemic.)

Thankfully, securing your web store isn’t rocket science, and there are a few methods that you can apply to ramp up your online business’s security. This article is developed with the help of our technical team at i95Dev. Dive in deeper to get 6 eCommerce website security tips that you can implement right away.

Cyber Security Measures To Prevent Threats for eCommerce Websites

As we discussed above, smaller web stores can be an easy target. Businesses commonly face threats like malware, spyware, injections, cross-site scripting, and brute force attacks. The following steps will ensure the safety of your organization as well as your customers’ security:

Move Your eCommerce Store To HTTPS The first step in securing your website is installing SSL certification from your web hosting company. SSL encryption ensures user data safety and their sensitive information; it is displayed as a green lock on the URL bars of the user’s browser. While having an HTTPS website is a ranking parameter for Google, it is a must-have for eCommerce stores to build trust among their users. HTTPS protocol prevents threats like cross-site scripting (XSS) and makes it tough for cybercriminals to crack your passwords.

Secure Servers and Admin Panels Having weak passwords is yet another common mistake. Having simple passwords like website_name@123 or your_name@123 are easy prey that doesn’t even require a brute attack. Make it a point to secure your servers and admin panels with complex passwords that use a variety of characters with no logical interpretation connected to you. Also, change them periodically to safeguard your interests. You should also provide gated access to your employees if multiple staff members have access to your cPanel.

Take Frequent Back Ups Taking regular backups of your data is another easy method of minimizing the damage if a security breach occurs. In most cases, the problems arise due to data loss, which can be easily prevented with auto backup services. Manual backups are equally effective, but most users can easily neglect them. As an additional measure, you can also create a copy of the backup and store it separately. This security measure is to be followed, no matter what other security tactics you apply to your online store.

Security Plugins, Multilayer Security, and Firewalls This is where the choice of platform can make things simple or complicated. If you are a WordPress user with the WooCommerce plugin, you can simply use a security plugin. For Shopify users, it takes installing a third-party app to take care of cybersecurity. Multilayer security measures like CDNs and two-factor verification help address various issues. Firewalls are yet another arsenal for cybersecurity that secures a network by acting as a mediator that allows only designated traffic. However, platforms coded from scratch could face troubles as they don’t have ready to install apps, and they require dedicated support.

Right eCommerce Platform Your eCommerce platform plays an important role in determining the safety of your business. The platform companies have dedicated teams that look after the security protocols and infrastructure maintenance. Like having shared servers or privately assigned servers, the key differences also determine the stability and overall safety. Apart from the implementation and maintenance charges, the level of security offered should be your priority.

Payment Gateways eCommerce websites need to secure their payment gateways thoroughly. This starts with not storing sensitive customer information like credit card credentials on your website. The best way to address all concerns related to payment gateways is by using a recognized third party payment app like Paypal or Stripe. Another reason behind this approach’s popularity is that your customers use these payment gateways for many other purposes in their day-to-day life. You should include most of the payment apps used by your customers to extend convenience.

Summing Up

A safe, adaptable, and effective approach to incorporate:

Shopify and Dynamics 365 Business Central:

Smooth out and upgrade the client experience of your Shopify eStore by coordinating it with Microsoft Dynamics 365 Business Central utilizing i95Dev's cloud reconciliation item. i95Dev Cloud

Associate empowers you to deal with your eStore and computerize your ordinary business measures easily.

The i95Dev Advantage:

Vigorous:

i95Dev Cloud Connect handles in excess of 150 touch focuses among Shopify and Business Central ERP frameworks.

Free Trial:

Experience the most component rich and adaptable Magento and Business Central reconciliation arrangement on the cloud, free of charge.

Quicker Time-to-Market:

Incorporate Shopify and Business Central ERP and go live in only a couple days.

Customized:

Profoundly adjustable reconciliation item – we work intimately with clients to address their business-explicit difficulties.

Adaptable:

i95Dev Cloud Connect doesn't restrict the Shopify Business Central mix, and accordingly your business, by the quantity of records we sync.

Master Support:

In excess of 200 clients love us for our reaction times and eagerness to go the additional mile. In addition, we offer free help with our item.

Shopify Business Central Integration Features:

Clients:

Keep up consistency between your Shopify and Business Central applications with bi-directional sync of new client accounts, visitor client accounts, account updates, charging and dispatching addresses, and the sky is the limit from there.

Orders:

Drive business development and limit request maturing with programmed synchronization of orders from Shopify to Dynamics 365 Business Central framework.

Things/Products:

Constant sync of item data like SKU, item name, portrayal, weight, and estimating levels/levels from Dynamics 365 Business Central to Shopify.

Stock:

Forestall overselling and underselling of your items with admittance to exact stock information in your ERP application. The brought together stock causes you deal with your stock better.

Shipment:

Drive client experience and dedication by keeping your clients educated about request and shipment status with no manual mediation.

Solicitations and Payments:

We have at last entered 2021, and as the inoculation drives gear up, eCommerce stores are endeavoring to support their image mindfulness and hold the client base worked during lockdowns. At i95Dev, we saw an immense flood sought after for cloud ERP stage incorporation administrations over time period of 2020. To help our clients and our online local area, we chose to think of a blog to discuss boosting brand mindfulness and client maintenance. We have covered tips and deceives for Shopify storekeepers, which can be similarly advantageous with web stores that are yet to be dispatched.

What Is Customer Retention for Online Stores And Why Do You Need It In 2021:

For eCommerce stores, client maintenance not just methods returning to clients that make a buy, however it additionally incorporates expanding the normal lifetime client esteem, recurrence, charging sum, and diminished truck relinquishment. While web based shopping was the new typical during the Covid-19 lockdowns, it will not be compulsory in the impending days. Probably the greatest result for online organizations was the way that they accomplished 10 years' development in a simple one quarters time, making the area more rewarding than any other time. Holding the recently procured client base is, subsequently, the main concern for eCommerce stores.

Tips and Tools for Improving Your Shopify Store's Customer Retention

Getting rehashed business is both simpler and financially savvy, making client maintenance as significant as client obtaining. The beneath infographic shows the significance of having great client maintenance for a Shopify store:

Considerably more modest accomplishments in client maintenance can support your income essentially. In the underneath chart, you can picture the effect of client maintenance on your accounting reports just as the padding it gives to your tasks:

1. Make making a client account (with a couple of straightforward advances) an obligatory advance to accumulate client data. This causes you comprehend the purchaser persona and run advertising exercises later on.

2. You should run email advertising lobbies for sending item suggestions and deals notices dependent on the buy history.

3. Utilize social evidence to fortify your showcasing duplicates. It is consistently alluring to have a smooth client experience, however on the off chance that your clients deal with any issues, accept it as an open door to build up a positive standing. Hearing their grumblings and broadening speedy help can help transform unsettled clients into upbeat clients suggesting your store.

4. Email crusades combined with web-based media advertising works extraordinary; sending markdown offers and customized messages on close to home occasions like birthday events goes far in holding your client base.

5. In any event, getting back a couple of rates of deserted truck business decreases a great deal of tension on your client maintenance while it additionally supplements your client holding exercises by tending to the underneath issues:

Brand Awareness Hacks and Tools For Your Shopify Store:

The initial step to effective marking for your Shopify store begins with social event client information. Personalization chooses your marking system and run lobbies for target client bases, however it is additionally one of the significant difficulties for eCommerce stores. Following deficiencies make personalization a difficult errand:

1. Seguno and Oberlo will assist you with satisfying your personalization needs with information assortment.

2. i95Dev's Shopify ERP reconciliations group proposes utilizing applications like Hootsuite and Reputology to find social notices, popular expressions, and positive-negative feelings with respect to your image.

3. Next comes concocting an effort procedure, and HubSpot can be an amazingly decent instrument for running your promoting efforts and marking activities. In the event that you are searching for full-scale endeavors, Trello is a brilliant device for smoothing out the work processes.

4. Feedly and BuzzSumo are two extraordinary instruments to produce the correct substance for your marking exercises to back them with appropriate examination. Nonetheless, email advertising ought to be your main concern as it produces a ROI of 4400%, and it is additionally perhaps the most solid devices for eCommerce organizations with its applications like the neglected truck email arrangement. You can go for MailChimp for marking purposes, yet we likewise suggest Sendinblue for its first class conditional messages include.

Wrap Up: