#ecohol

Who says only milk can come in milkboxes. Well, technically yes, but the conotation changes on the introduction of container designs for three Major alcoholic brands. Designer Jörn Beyer  wants to find out if customers would still buy products of these major liquor brands if they were sold in simplified packaging -- milkboxes.

Ladies and gentlemen, the Ecohols series by German designer Jörn Beyer which features alcoholic beverages packaged in cartons instead of distinctive glass bottles.