Zero ads. Zero celebrity endorsements. Yet, Old Monk became a legend.

For decades, Mohan Meakin proved that a great product and loyal customers can build an iconic brand.

From internal family disputes and mounting debt to becoming a near zero-debt business, the company's journey is nothing short of extraordinary.

The biggest lesson?

Drinking Brazilian Liquor for the First Time

Gin: You don't remember getting drunk but wow are you having a good time.

Rum: You are an actual pirate and put down that knife.

Vodka: Keeping up with you is a goal many fail to accomplish

Wine: You're doing witchcraft and hiding it.

Beer: You've been holding someone else's cat for six hours

Absinthe: you are the witchcraft, get out of the cupboard.

Mead: You're living in the 17th century by choice and it's lit as hell.

Tequila: Man fears you.