#ecobranding

Green Marketing – Genuine vs. Greenwashing

In a world increasingly conscious of climate change and sustainability, green marketing has become a powerful way for brands to connect with eco-conscious consumers. Genuine green marketing is about authentic, measurable actions toward environmental responsibility—backed by transparent practices and real impact. Unfortunately, some companies resort to greenwashing, a deceptive tactic where they present themselves as environmentally friendly without making meaningful changes, misleading customers, and damaging trust.

Evidence-Based Claims—Real eco-friendly efforts come with certifications, audits, or verified data.

Transparency—Genuine brands openly share processes, sourcing, and impact reports.

Connecting for a healthier Earth! On World Environment Day, V Publications highlights this year's pivotal theme: Harness the Power of Digital Technologies to Sustain Life on Earth.

World Environment Day serves as a critical annual reminder of the urgency to protect our natural world. In 2025, the focus on digital technologies underscores their role in enabling communication, data analysis, and innovative solutions that drive environmental sustainability.

As experts in Branding, Digital Marketing, Web Design, and SEO, V Publications is uniquely positioned to help amplify environmental messages and foster connections that drive positive change. We empower voices for a greener tomorrow.

How will you use digital to make an 'Earth-conscious connection' today? Let us know!

📞 Get in touch: +91 9391 444449

El ecobranding es un movimiento gráfico y artístico por parte de los diseñadores gráficos basado en el diseño ecológico. Consiste en un bajo consumo tanto de tinta, papel como de energía a la hora de crear diseños visualmente impactantes con un impacto ecológico y económico reducido, es decir, el ecobranding es una alternativa de creación de identidades más sostenibles.

Son varias las empresas que ya están al día con su logotipo en este movimiento, por ejemplo, Starbucks. 

Circularity: La guida di Nike per un design consapevole e un futuro migliore

“Eco-Branding could change the way we design brand in the future and make the world more sustainable” (Read more here)

Mai sentito parlare di Ecobranding? – La sostenibilità nel brand design