#earthful

My Story

Hi, I'm Niharika, a 47-year-old marketing professional and mother of two. Over the last few years, I noticed that my body's nutritional needs were changing. While I tried to maintain a healthy lifestyle, I often felt that my diet alone wasn't enough to support my busy schedule and wellness goals.

I wanted a simple solution that could help me stay consistent with my nutrition without adding multiple supplements to my routine.

What I Was Looking For

When searching for a multivitamin, I had a few non-negotiables:

A formula designed specifically for women over 40

Plant-based ingredients

Daily nutritional support

Easy-to-follow routine

A brand that prioritized transparency

Many multivitamins I came across were designed for general adult use, but I wanted something tailored to the needs of women in their 40s.

Why I Selected Earthful 40+ Women Multivitamin

Earthful immediately stood out because it was created specifically for women 40+.

I appreciated that the formula included:

Essential vitamins and minerals

Plant-based ingredients

Traditional herbs like Shatavari

Nutrients that support healthy aging

A clean-label approach

It felt more aligned with my wellness goals than a generic multivitamin.

My Daily Routine

I started taking Earthful 40+ Women Multivitamin every morning with breakfast.

What I liked most was the simplicity. I didn't need to manage multiple bottles or create a complicated supplement schedule. It fit seamlessly into my existing routine.

Having a dedicated multivitamin for women over 40 gave me confidence that I was supporting my nutritional needs in a more targeted way.

What Made the Biggest Difference

For me, the biggest benefit wasn't about quick results—it was about consistency.

Knowing that I was:

Supporting my daily nutrient intake

Prioritizing healthy aging

Taking a proactive approach to wellness

Choosing a plant-based supplement

helped me stay committed to my long-term health goals.

Why I Continue Using It

After incorporating Earthful into my routine, I realized how important it is to choose products designed for your specific life stage.

As women age, nutritional priorities evolve. Having a multivitamin created specifically for women 40+ made me feel more confident in my daily wellness choices.

My Recommendation

If you're a woman in your 40s looking for a simple, plant-based multivitamin that supports healthy aging and overall wellness, Earthful 40+ Women Multivitamin is worth exploring.

Too lazy to undergo hours of skin care regime in order to get glowing skin? Too cramped up with work to spare hours a day for skincare? Well, we have got you covered. Say bye to long hours in front of the mirror just to get that glowing look.

Try out our Skin Boost Collagen Builder and get healthy skin by spending only a minute every day. Formulated with the best of skincare ingredients from the warmth of plants.

Let us introduce you to our skincare heroes and see what power they hold.

Pea Protein powder

Collagen is a most abundant protein that makes up the structural framework of cells and tissue.

When we age collagen synthesis decreases thereby leading to dry and wrinkled skin. Collagen is the main superhero for your skin. Pea protein is a hypoallergen and a perfect alternative to milk protein. It is a high quality protein which is easily digestible. When you give an extra protein it in turn makes collagen. An extra protein to build your collagen.

Omega - 3  from Flaxseed powder

Meet omega-3 sourced from flaxseed powder. Flaxseed is a rich source of omega-3 which performs several health benefits. If you have been facing the problems of acne and dry skin call omega-3 and you shall be rescued. Omega - 3 exerts good barrier properties by protecting against sun damage and improving the skin hydration. UV rays are the villain troubling your beautiful skin and therefore you need omega-3 to protect your skin against this villain.

Biotin from Sesbania grandiflora

Biotin is a versatile ingredient to be added to your skin care routine. This superhero helps in hydrating your skin and improves skin elasticity. Biotin helps in the production of fatty acids that nourish the skin and  maintain smooth complexion. All the red rashes and scaly skin maybe due to deficiency of this vitamin. We have sourced your biotin from Sesbania grandiflora a.k.a agathi leaves.

Silica from Bamboo shoot

Bamboo shoot is an important delicacy of the North Eastern regions of India. Rich in Silica, this delicate bamboo shoot is a friend to your delicate skin. As discussed earlier collagen is an important ingredient for our skin. Silica helps in collagen synthesis thereby giving you a smooth, elastic skin. Studies have shown that silica from Bamboo shoot can be an important ingredient for cosmetic industries as an anti aging nutrient.

Sea buckthorn

Here is another superhero with collagen builder and UV protector.Apart from this sea buckthorn helps in moisturizing our skin and helps in maintaining skin tone. We introduce to you a skincare ingredient we never knew we needed.

Resveratrol from Japanese knotweed

Our habits have aged our body a lot, don’t let your skin age early. Japanese knotweed houses a very large amount of resveratrol. Our skin acts as an external barrier to radiation, dirt and pollution. While it battles these enemies everyday, this leads to oxidative stress. Resveratrol reduces the oxidative stress and fights against aging and UV radiation. Resveratrol an important antioxidant fights against the free radicals and delays aging.

Green Tea

We are well versed with its role in shedding kilos but green tea can be your accomplice in beautifying your skin as well. Green tea is packed with antioxidants which help scavenge the free radicals thereby delaying aging. Studies have shown that green tea has been effective in delaying photoaging i.e. aging due to UV exposure.

Vitamin C from Amla

Vitamin C serum is taking the cosmetic industry by storm as when applied topically it has proved to be helpful for skin. Amla, the sweet and sour experience of childhood, is a rich source of Vitamin C. Vitamin C is one of the collagen builders and therefore plays an important role in skin health. Along with this like resveratrol and green tea vitamin C is also helpful in reducing skin damage due to UV radiation.

Like how Avengers has got all your favourite superheroes together, in the same way Earthful has got all your skin superheroes in this formulation.

From your collagen builders to anti agers Earthful has picked them all and packed it safely to give you Skin Boost Collagen Builder. This neither cost a fortune nor your precious time wasted on all the skin care steps.

Say No to quick fixes ! Instead, say Yes to Earthful's Skin Boost Collagen Builder to have healthy skin inside out.

“Sleep is that golden chain that ties health and our bodies together.”

                                 –  Thomas Dekker

The battle that's been taking place outside as well as inside our head deprives us of our beauty sleep. Good sleep plays a vital role in shaping our health. Unfortunately modern society has interfered with our sleep patterns. From being an early bird to a night owl, we have carelessly disturbed our sleep clock. Sleep ‘is a restorative process of the brain, by the brain, and for the brain’.

Here are 6 health conditions associated with sleep deprivation .

Obesity

Are you obsessed over late night snacking? Does your hunger bell rings during midnight?  

Sleep being an important modulator of neuroendocrine function and glucose metabolism and sleep loss has been linked to an increase in ghrelin levels which increases hunger and appetite. All these alterations leads to increase risk to obesity.

Diabetes

You blame it on your genes but now blame it on your sleep habits too. Sleep curtailment increases insulin sensitivity thereby increasing the risk of diabetes. A study conducted on healthy individuals who were experimentally sleep deprived showed increased glucose intolerance and high risk of diabetes.

Cardiovascular diseases

You may be a travel addict, travelling to different time zones or a shift worker.  Studies have shown that this kind of lifestyle often disrupts our circadian rhythm i.e. your sleep wake cycle. When your body is supposed to sleep it is awake and when it's supposed to be active you sleep.

This kind of error in your body changes the way your body functions. Studies have shown that disruption in your circadian rhythm depletes your cardiovascular health.

Cognitive decline

Older adults often face problems with getting a good quality sleep. As we age, quality sleep is important for the brain. Several studies have reported an association between sleep and cognitive decline and its role in preventing Alzheimer’s disease. Maintaining a good sleep pattern is a stepping stone in preventing Alzheimer’s and cognitive decline in the future.

Athletic performance

Along with years of hard work and focus you need a sound sleep  to ace your game. Sleep deprivation has been found to be linked with poor athletic performance.

Clear negative effects of sleep deprivation have been seen on athlete’s performance, including reaction time, accuracy, vigour, submaximal strength, and endurance. Therefore for better performance quality sleep is a must.

Depression

Many talk about the importance of mental health. Everyone focuses on the problem, very few focus on the solution. Insomnia or inability to sleep is often linked with depression. Someone had rightly suggested to sleep our problems away.

We just got an idea as to how adequate sleep is a must for overall health. Traditionally only food and exercise were considered important to good health, now we must consider sleep as well. If you have trouble getting sleep you can choose Earthful’s Sleep Aid. Falling asleep is as easy as falling in love with Earthful's "Sleep Aid".

It contains melatonin, a sleep hormone, derived from Tart Cherry which helps you sleep. In addition to melatonin, we have added several plant ingredients such Chamomile, Ashwagandha, Passion Flower, 5-HTP which work synergistically to help you have a good night sleep and wake up feeling fresh and healthy.

Have you got Sunshine?

I can vividly recall myself singing "Have you got a Sunshine SMILE" during my nursery rhymes classes to my heart's content. Unintentionally this rhyme has been a reminder to get enough sunshine or to be more precise the "Sunshine Vitamin".

Sunshine Vitamin aka Vitamin D is a fat-soluble vitamin that is well known for its role in the absorption of calcium and phosphorus.

Why is there a need for Vitamin D?

Bone health

Vitamin D plays an important role in maintaining bone health. This is because vitamin D aids in the absorption of calcium which is an important nutrient for bone health. It reduces the risk of rickets in children and osteoporosis in adults.

It has been found that supplementation of vitamin D to elderly people reduces the risk of hip and any nonvertebral fracture.

Cardiovascular health

Apart from playing a role in bone health, studies have shown that its deficiency increases the risk for cardiovascular diseases. Therefore vitamin D also plays an important role in decreasing the risk of cardiovascular diseases.

Cancer

Vitamin D possesses an antiproliferative effect that helps reduce the incidence of cancer. Clinical trials have shown that there was a reduced risk of all types of cancer in postmenopausal women with adequate vitamin D levels.

Immunological

Vitamin D is said to be an immunomodulatory hormone. Low levels of vitamin D is said to increase the risk of various immune-related diseases like tuberculosis, viral infections, rheumatoid arthritis, sepsis and respiratory infection. The possible role of vitamin D in the prevention and management of Covid 19 has been pointed out by various scholars which need further research.

Why the name "Sunshine Vitamin"?

On exposure to the sun, our body produces vitamin D. The mechanism includes the formation of provitamin D from cholesterol on exposure to solar ultraviolet B (UVB).

It is then converted to calcidiol (storage form) in the liver and further changed to form calcitriol in the kidneys. The formation of vitamin D through adequate exposure to the sun is considered to meet around 80% of the needs.

This information should be a reason to motivate you to enjoy sunbathing for 10-30 min twice a week. While enjoying the sun, do keep in mind that prolonged exposure to UV radiation can cause skin cancer. Hence, moderate the time spent in the sun.

Best  sources of vitamin D ( Apart from sunshine)

A limited number of foods naturally contain vitamin D. Vegan sources of vitamin D include mushroom and lichens. 100gm of mushroom will give you around 450 IU of vitamin D.  Some of the commercially sold mushrooms are intentionally exposed to UV light to increase the vitamin D content. Including one of these in your daily diet can help you maintain your daily dose of vitamin D.

Know your Vitamin D needs

One must consume 400IU of vitamin D on daily basis.

When does the need increase?

If you think that you get enough vitamin D because you live in the tropics or consume a balanced diet then you may be wrong. In some cases, diet and exposure to sunlight may not necessarily be adequate to meet the demand of the body. In such cases, supplementation plays an important role. The various groups who are at the risk of being deficient in vitamin D levels are as follows:

Breastfed infants - Mother's milk is not enough to meet the needs of the infant. At the same time, vitamin D in breast milk depends on the vitamin D status of the mother. Therefore supplementation is necessary in such cases.

People with limited exposure to the sun - If you are a person who hardly comes out in the sun then you may need a vitamin D supplement.

People with dark skin- Melanin is responsible for our skin complexion. People with darker skin complexion have more melanin and this reduces the production of vitamin D.

People with fat malabsorption, kidney and liver damage and who have undergone bypass surgery may also need supplementation.

Aged individuals - During the process of ageing the skin loses its capacity to produce vitamin D. It is then a dietary form of the vitamin and supplementation becomes necessary. [4]

Increased need for vitamin D can also be observed in case of low sun intensity, usage of body coverings, magnesium deficiency and old age.

If you ever feel you come under the aforementioned category then you must surely check your vitamin D status. Apart from these, people who apply sunscreen, wear fully covered clothes and consume a vitamin D deficient diet may have low levels in the body.

Signs you are low in vitamin D

Vitamin D helps in the absorption of calcium and phosphorus therefore its deficiency can lead to disruption in bone metabolism. Check out for these signs and symptoms -

Muscle weakness

Difficulty in walking

Increased swaying in elderly people

Susceptible to fall and fracture

Low bone mineral density

Prolonged deficiency of vitamin D can cause rickets in children and osteomalacia in adults.

Takeaway

Vitamin D deficiency affects 50% of the world’s population. Even if you spend ample time in the sun, adequate vitamin D might not be produced due to multiple factors.

Your gut is a bustling city with millions of inhabitants thriving and functioning. The inhabitants are none other than several microorganisms. Don’t be scared, they aren’t harmful. Not all bacteria are bad, you know. They are actually our true friends who work day and night in order to make us healthy.  

Did you know a healthy gut ensures a healthy body and mind? The microorganisms in our gut perform several functions.  We have listed down a few.

Provides immunity- It may be a bit overwhelming but  70-80% of our body’s immune system lies in the gut. Microorganisms in our gut ensure that our immune system functions well. Incase of the changes in the gut microbiome there is an increase in the chances of developing several illnesses.

Synthesize Vitamin K2- Vitamin K1 is found in certain green leafy vegetables but K2 is synthesized by certain intestinal bacteria.

Mental health- Several studies have shown an association between gut microbiota and mental health. It has been found that dysbiosis (loss of good bacteria)  and inflammation in the gut is often linked with depression and anxiety.

Decreases risk of obesity- There has been several pieces of evidence which show an association between a healthy gut and decreased risk of obesity. It has been observed that there is an alteration in the gut microbiota in case of obesity. 

Apart from the aforementioned functions gut bacteria plays an important role in supplying essential nutrients, aiding in the digestion of cellulose, and promoting angiogenesis and enteric nerve function. Dysbiosis can cause many diseases like inflammatory bowel disease, obesity, cancer, and autism.

For all these reasons you need a healthy gut. And to meet your needs Earthful has formulated a plant based supplement for your gut.

What's inside Gut reset?

Triphala

This age-old herb is known to treat several bowel problems. Acidity troubles everyone and triphala has been used to reduce acidity. Studies have also shown that triphala is helpful in reducing inflammatory bowel syndrome. You have just found out your solution for all your gastrointestinal troubles.

Licorice

 Licorice aka Mulethi is nothing new to us . Did you know that they help in tackling severe indigestion? Apart from that mulethi has been found helpful in relieving gastric discomfort and helps in detoxification. Studies have shown that it is effective against peptic ulcers too.

Psyllium husk

Trouble relieving yourself in the morning? Well psyllium husk may help you poop well because of its laxative effect. Along with this it helps in the management of IBS and increases gastric motility. It also increases gut microbiota therefore ensuring a healthy gut.

Ajwain

You have been going on the right track if you're munching on ajwain for gastric comfort. Ajwain acts as a digestive stimulant and also helps in treating peptic ulcers.

Fennel

Fennel has been found to restore gastric motility in patients who have undergone abdominal surgery. Fennel relaxes muscle in the intestine which can help relieve constipation. This traditional herb exerts many gastro protective functions and is helpful in promoting gastric health.

Cumin

Cumin is a household condiment that has been widely used as an ancient home made remedy for digestion. Cumin helps in digestion by improving digestion enzymes activity.

Cumin has been shown to exert anti ulcerative properties and also helps in treating IBS.

Coriander

Coriander, your garnish for every dish is said to improve appetite. Don’t feel like eating? Try out coriander. It helps relieve abdominal pain and bloating.  Coriander is also said to provide a protective effect on the colon.

Ginger

Ginger performs a wide range of functions and helps treat constipation, diarrhea, dyspepsia, belching, bloating, gastritis, epigastric discomfort, gastric ulcerations, indigestion, nausea, and vomiting. It also helps in increasing the gut microbiota and also shows therapeutic action against ulcerative colitis.

Strive towards a healthy gut.

"What is it to grow old?

Is it to lose the glory of the form,

The lustre of the eye?

Is it for beauty to forgo her wreath?

—Yes, but not this alone.

Is it to feel our strength—

Not our bloom only, but our strength—decay?

Is it to feel each limb

Grow stiffer, every function less exact,

Each nerve more loosely strung?

Yes, this, and more…"

Begins the longer poem by a Victorian poet Matthew Arnold. Changes do occur when we age and it's inevitable. We, being "Phenomenal women"( like how Maya Angelou calls us) need to train ourselves how to accept the changes. We must be prepared to embrace the greatest change of all the period of menopause.

Menopause is the time that marks the end of your menstrual cycle. It usually starts after 12 months from your last period and marks the end of your reproductive years. Let us understand some of the changes that occur during menopause.

Change in period/menstrual cycle – Irregular periods, heavy periods, longer duration of period etc. are some of the common menopausal signs.

Mood swings

Hot flashes- Hot flash is a sudden feeling of heat in the upper part or all of your body.

Disturbed sleep

Vaginal dryness

Weight gain 

Menopausal symptoms is caused due to the changes in the hormonal levels therefore the symptoms will vary from one person to the other.

COMPLICATIONS

Cardiovascular disease- Menopause is marked with the decline of estrogen levels. This decrease in the estrogen levels leads to vasoconstriction and changes in the lipid level. This increases the risk of developing cardiovascular diseases. Studies have shown that coronary heart disease is usually 2-3 times common in menopausal women that the women of the same agdidho is yet to undergo this phase.

Osteoporosis – Osteoporosis is a condition that results in the decreased skeletal mass that increases the chances of fracture. Menopausal women have higher chances of developing osteoporosis. This is because of the decreased levels of estrogen which enhances bone loss thereby leading to osteoporosis.

Obesity-  During menopause there is a severe decline in the estrogen levels which disrupts the energy balance and leads to accumulation of fat. It is one of the main concern of the menopausal women.

We all learned that how decrease in the estrogen level is responsible for the various complications associated with menopause. Well we do have saviors which mimic the role of estrogen.

Phytoestrogens? What's that?

Every time we discuss about estrogen or menopause, phytoestrogen also comes into the picture. Phytoestrogen are compounds which have properties similar to estrogen. Studies have shown that phytoestrogen administration decreases the symptom of hot flashes in menopausal women.

In the same way it has also been effective in the prevention of  incidence of osteoporosis. Apart from this phytoestrogen administration also decreases other menopausal symptoms like mood swings, insomnia and promotes heart health.

Vitamins & Minerals

Vitamin D and Calcium

Vitamin D and Calcium are the most important vitamins to be sought for during menopause. The onset of menopause is often associated with the increase risk of osteoporosis. Therefore calcium supplementation plays a very important role in preventing osteoporosis. It increases bone mineral density and reduces risk of fracture during peri and post menopausal women.  Vitamin D supplementation helps in increasing bone mineral density. It also helps in decreasing the risk of hyperglycemia and hypertriglyceridemia.

B Vitamins

Deficiency in B Vitamins can lead to serious health conditions during menopause. This is because B Vitamins play an active role in energy producing metabolic pathways of carbohydrates, proteins and fats.

Low B12 levels were associated with cognitive dysfunction in menopausal and older women. In the same way low levels of B6 was associated with cognitive dysfunction and cognitive decline. 

One of the studies showed that low intake of   Vitamin B2 in menopausal women increased the risk of osteoporotic fractures by 1.8 times and fragility fractures by 2.6 times. 

Vitamin C

Studies conducted on menopausal women of Korean population showed that vitamin C showed improvement in bone health.

Not only this but vitamin C supplementation was found to be superior in reducing cognitive decline in a menopausal population that methylcobalamine. 

Vitamin E

Studies have shown that Vitamin E can help reduce hot flashes symptoms. Some studies have also shown that Vitamin E because of its antioxidant properties can be helpful in subsiding sleep related problems faced during menopause.

Minerals

Zinc helps in maintaining collagen and tissue health and can relieve vaginal dryness during menopause.

Magnesium plays an important role in cartilage and bone matrix calcification therefore it was found to be helpful in prevention of osteoporosis. Magnesium is also said to be helpful in tackling sleep problems and mood swings.

All the vitamins and minerals play an important role in maintaining good health during menopause therefor we must meet the demands through either diet or supplementation.